Hey, you look great today.

We all know how important storytelling is in business, and in life.

I thought I’d share 2 simple frameworks you can implement, today.

One of them I learned in improv, the other I learned in a book that you should read (more on this below).

Hope you enjoy ✌️

7-sentence Storytelling Framework

Here's a framework you can use to touch those emotions. It's called the 7-sentence story structure:

1. Once upon a time....

2. And every day....

3. Until one day...

4. Because of this...

5. Because of that...

6. Until finally...

7. And ever since that day...

I learned this in an improv class. 

You'll see this framework used in most Disney movies. Whenever I'm stuck in writing some content, I think of an experience that taught me something new, and fill in the blanks above.

Building a Story Brand Framework

Here's another framework for B2B storytelling created by Donald Miller, author of "Building a Story Brand". If you haven't read it yet, I'd highly recommend it.

1. A character

2. With a problem

3. Meets a guide

4. Who gives them a plan

5. And calls them to action

6. That Helps Them Avoid Failure

7. And Ends in a Success

Now - go and put this into action. Let me know how it goes?

Andrew

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