☀️ 2 proven storytelling frameworks (just fill in the blanks)

March 11th 2022

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Good morning, this is the Not Boring Personal Branding Newsletter. Your weekly tour guide for all things personal branding.

In Today’s edition:

• 2 Proven Storytelling Frameworks

• 3 days left to register for the March Brand30 cohort (don't forget to use our exclusive code "BRAND10" for 10% off if interested

• )

1. The 7-sentence Storytelling Framework

Need to write a LinkedIn post? Demo a feature? Create a presentation for your SKO?

Here's a framework you can use to touch those emotions. It's called the 7-sentence story structure:

• Once upon a time....

• And every day....

• Until one day...

• Because of this...

• Because of that...

• Until finally...

• And ever since that day...

Start with these on your page. Then fill in the blanks.

I learned this in an improv class.

You'll see this framework used in most Disney movies. Whenever I'm stuck in writing some content, I think of an experience that taught me something new, and fill in the blanks above.

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2. Building a Story Brand Framework

Another framework for Storytelling created by Donald Miller, author of "Building a Story Brand".

If you haven't read it yet, I'd highly recommend it.

Here's the 7 part framework:

• A character

• With a problem

• Meets a guide

• Who gives them a plan

• And calls them to action

• That Helps Them Avoid Failure

• And Ends in a Success

Here is a video where I used this framework to create a script in ~20 minutes:

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