3 Writing Tips I Wish I Knew 3 Years Ago

September 29, 2022

Good morning, this is the Not Boring Personal Branding. Your weekly tour guide for all things personal branding.

In Today’s edition:

Sometimes it’s the most simple advice that has the biggest results.

So today I want to share with you 3 writing tips that I knew 3 years ago when I started writing online. If you take these and implement them, you writing will change forever.

Let’s dive in:

3 Writing Tips I Wish I Knew 3 Years Ago

By implementing these techniques, you should:

• Make your writing more digestible for the reader

• Get into the groove of writing and putting your thoughts on paper much faster

• You’ll be more excited to create & publish online on a consistent basis

Here you go:

# 1. Write First. Edit Second.

Writing is one part of the brain.

Editing is another part of the brain.

Too often we try and do both at the same time.

But, they are different functions.

Try this:

- Write your content

- Make yourself a margarita

- Edit the piece

- Hit Publish

If you want to drive yourself mad, try and write and edit at the same time.

(*now it’s time for me to make my own margarita*)

# 2. Write to 1 Person.

Most people want to go viral so they try and write for everyone.

They think that if they only write about things they know, no one will listen.

It’s more important to know who you aren’t writing for, then who you are writing for.

So use specificity to your advantage.

What’s obvious to you is GOLD to others.

In Brand30, we teach members to write down the following before doing anything:

- What problem am I solving?

- Who am I solving the problem for?

- What are the benefits they’ll get by solving this problem?

This is how to 10x your writing.

And this concept doesn’t only work for LinkedIn posts.

It works for any form of digital writing likes cold emails, Slacks to your boss, etc.

(*halfway though my margarita now*)

# 3. Read everything you write out loud.

This sounds freaking weird.

But it works.

If you need to, give your partner a warning so they don’t think you are going crazy

Here’s what you want to notice when reading aloud:

- Hard to read sentences

- Words that don’t sound like you

- Areas that sound choppy

It’ll take you a couple of minutes, but you’ll give yourself a pat on the back after.

You’ll find mistakes you’ll never know you could have made.

(*okay I’m done with margarita time to hit publish*)

Your Weekly LinkedIn Template

Before <insert topic e.g. doing real estate>, I cared about:

  • <thing 1 e.g. salary>

  • <thing 2 e.g. sucking up to my boss>

  • <thing 3 e.g. How to climb the corporate ladder>

Now in , I care about:

  • <Opposite of thing 1 above e.g. health>

  • <Opposite of thing 2 above e.g. Community>

  • <Opposite of thing 3 above e.g. Time With Family>

Amazing how <insert one lesson learned>