Introducing: The Fortuna Series 🏄‍♀️

• Use them in your sequences / cadences

• Use them for your prospecting

• Have fun ✌️

PS - Can you help me spread the word about Revenue Surfing? Here’s a link you can share (you can edit/customize before sending too)

👇

1/ 🌊

Subject: “[Company Name] MUST Already Have [Desired Result]…”

Hi [First Name],

I’ll admit it…

When I first saw [Company Name], I began checking everything out.

Your social pages, website, and even the article about [Article Topic] from earlier this year!

To be completely transparent, I immediately thought to myself, “[Company Name] MUST already have [Desired Result].”

If this is the case, you might not be interested in [SaaS Name]. That’s because helping companies like [Former Customer or Client Name] achieve [Impressive Result] is exactly what we do.

On the other hand, if I’m completely wrong and you have yet to achieve [Desired Result], I have some exciting news to share…

Would you like to learn more?

Sincerely,

[Name]

2/ 🌊

Subject: [Company Name] is Just Getting Started

Hi again [First Name],

Just now, [Company Name] popped into my mind.

And for a good reason, too! You remind me of [Former Customer or Client Name], and I wanted to share their [SaaS Name] experience with you.

First, a bit of context. Before we began working with them, they had already achieved [Impressive Metric].

They had no idea that [SaaS Name] would accelerate their progress and help them achieve [Second Impressive Metric] too!

Imagine if right now, [Company Name] was only getting started.

In my eyes, there’s a high likelihood that this could be the case!

I’m not sure if you’ve experimented with [SaaS Solution Type] before, but if not, the results could surprise you…

Thank you [First Name].

Warm regards,

[Name]

3/ 🌊

Subject: Do You Want to Hear a Joke About Software?

I’m still developing it…

Hi [First Name],

I wanted to kick off this [Day of the Week] with a bit of humor for you!

Full disclosure, I recognize that this is a complete and total dad joke.

But after developing [SaaS Name], software jokes come with the territory.

There is, however, one aspect of [SaaS Name] that’s no laughing matter. [Impressive Result] in [Short Time Period]. 

How would your competitors like those apples?

Best wishes,

[Name]

4/ 🌊

Subject: [Desired Result] is Well Within Reach. Especially for [Company Name].

Hi [First Name],

I can tell you firsthand that before [Former Customer or Client Name] was an industry authority, they weren’t even close to the level that [Company Name] is at right now.

The problem was that they were focusing all of their time and effort on [Common Industry Problem].

Does this sound familiar?

We developed [SaaS Name] specifically to target [SaaS Solution], solving [Common Industry Problem] in just [Short Time Period].

How much more productive could [Company Name] be if [SaaS Name] started handling some of the leg work for you?

This may not be for you. But in any case, let me know!

Sincerely,

[Name]

5/ 🌊

Subject: [Company Name] *Isn’t* in the Hornet’s Nest

Hi there [First Name],

In my opinion, there are two “nests” that [Industry] companies fall into…

The bee’s nest, or the hornet’s nest…

In all honesty, I was nervous when I first reached out.

“Is [Company Name] in the hornet’s nest?”

If so, I knew that I’d be liable to get stung. These are frenzied companies that have their priorities zig-zagging all across the board.

Fortunately, [Company Name] seems to be in the bee’s nest. These are companies that are focused on productivity, efficiency, and making honey.

How do I know?

Well, I haven’t heard anything back yet!

For me, that’s a signal that [Company Name] is already achieving [Impressive Result], and therefore wouldn’t need [SaaS Name] after all.

At the same time, I could be wrong! If you’ve just been on vacation, feel free to reach out when you have the opportunity.

Warm regards,

[Name]

That’s all for today folks!

Support

Have someone in your life who would benefit from this newsletter? Feel free to forward this email to them, or better yet, share it on Linkedin 💙

Abrazos,

Andrew 🤙