5 Follow-Up Mistakes Killing Your Deals (Easy Fixes)

mistake #3 murdered a $40K deal last week

I keep a graveyard.

It's full of dead deals killed by bad follow-ups.

$2M worth of corpses. All murdered by the same 5 mistakes.

Want to see the crime scenes?

Mistake #1: The 48-Hour Death Window Rep waits 2 days to follow up. Response rate drops from 78% to 12%. Deal dies of natural causes (aka being forgotten).

Mistake #2: The Novel Nobody Reads
Rep writes 847-word masterpiece. Executive reads 8 words. Deal suffocates under its own weight.

Mistake #3: The 45MB Attachment Rep attaches massive deck. Email bounces. Or worse - lands but never opens. Deal dies in spam folder.

Mistake #4: Generic Garbage "Great talking with you today! As discussed..." Deal dies of boredom. Joins 47 other template casualties.

Mistake #5: The Wimpy Close "Let me know if you have any questions! Thoughts?" Deal dies waiting for buyer to do the work.

I used to make all 5. Close rate: LOW.

Fixed them. Close rate: HIGHER.

Same deals. Different follow-ups. 4X the money.

At 3:30, I show the one-page technique that saved six deals from attachment hell.

-Andy

P.S. Check your sent folder. How many of these mistakes did you make this week?