☀️ 6 small (but powerful) digital writing tips

September 29, 2022

Good morning, this is the Not Boring Personal Branding. Your weekly tour guide for all things personal branding.

In Today’s edition:

6 small (but powerful) digital writing tips
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Writing Tip #1: Don't use semicolons.

No one knows what the hell they mean.

And those that do use them, use them incorrectly (lol).

Use periods whenever possible.

Writing Tip #2: Use bullets whenever possible.

Bullet points help you clarify your thinking. And if you can't say it in bullets, how are you going to say in in a long-form post?

Writing Tip #3: Write First. Edit Later.

Writing and editing are two different motions.

I like to do a 10-20 minute brain dump...

...then go back and worrying about the grammar, formatting, etc.

NOTE: You don't write copy. You construct copy.

Writing Tip #4: Spend more time on your headlines (or subject lines)

Eight out of ten people read the headline.

Two out of ten people read the rest of the copy.

Spend more time on your headlines.

Writing Tip #5: Clear > Clever

Amazingly well-written content presented through a "clever" lens will fail.

Why?

Because clever leads to confusion. And anything that is confusing to readers = "I'm gone."

Instead, aim for CLEAR.

Just tell the reader what it is.

Writing Tip #6: Stop Writing About Yourself

Look for these words in your writing:

→ I

→ me

→ my

→ we

→ ours

Why?

Those words show where you talk about yourself.

Your prospects don’t want to hear this.

They want to hear things that will benefit THEM.

Use these words instead:

That’s it.

Just rephrase a couple of sentences.

️ No: I want to tell you something here.”

Yes: “Here’s something YOU need to know”