Good morning to everyone who responds “no worries!!!!” when it’s actually ALL worries ☠️

"#1 Newsletter of the Year" 🏆️ -Andy’s Wife

😱 ANDY REACTS

Cash-Back Comedy: Uncle Joe's Hilarious Rescue Plan for Stranded Flyers

Amigos and Amigas, gather 'round, gather 'round! We've got a hot one coming in straight from the Biden administration, and I'm not talking about another ice cream flavor! (Though, you know, we wouldn't say no to some good ol' Rocky Road.)

So, word on the street is that the administration is planning to propose new rules that would require cash compensation for flyers when airlines are responsible for a cancellation or lengthy delay. Can you believe it? The government stepping in to help the average Joe? What's next, affordable healthcare? (Oh, wait…)

Now, if you've ever been in sales or marketing, you know that delays and cancellations are like second nature to us. I mean, c'mon, it's basically a rite of passage to be stranded in an airport terminal, surviving on stale bagels and overpriced coffee while trying to close a deal over a spotty Wi-Fi connection. We've all been there, am I right?

So, picture this: I'm on my way to a crucial marketing conference, dressed to the nines, and ready to network like there's no tomorrow. But then, the unthinkable happens—my flight gets delayed by six hours! And it's not because of some freak snowstorm or an alien invasion; no, it's just a good ol' fashioned "mechanical issue."

As I watch my dreams of networking, free swag, and hors d'oeuvres circle the drain, I imagine what it would be like to get cash compensation. I could almost see Uncle Joe himself, strolling through the terminal with a suitcase full of cash, handing out wads of Benjamins to distraught passengers. It's like a financial Oprah moment – "You get cash! And you get cash! Everybody gets cash!"

But let's be real, folks. We all know that the airline industry is like that one cousin you only see at family reunions, who keeps promising to pay you back for that loan but just can't seem to get their life together. Sure, it'd be nice to get a little cash kickback for our troubles, but what we really need is some kind of frequent flyer program for patience and persistence. Call it the Sales & Marketing Survival Club!

• Frequent Flyer Program for Patience and Persistence

  • Points for every airport meltdown gracefully handled

  • Redeemable for things like spa vouchers, noise-canceling headphones, and extra legroom on your next flight

Well, that's all for now, folks. Stay tuned for our next edition where we'll discuss how marketing professionals have single-handedly kept the coffee industry alive, one caffeine-fueled pitch at a time.

☠️ ANDY’S DEADLY DOODLES

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💀 Issue #100-and-something 💀

9 tactics to impress anyone:

Sean Evans hosts a show called Hot Ones 🔥 (the show with hot questions and even hotter wings)!

On May 25th, 2021 Sean was nominated for an Emmy 🏆

And this is no surprise considering he is able to impress even Shaq.

Here's a breakdown of 9 tactics Sean uses to impress anyone:

ASK KILLER QUESTIONS.

For example, Sean once asked "If there's one thing you could steal from @Casey's studio what would it be?"

This is important when asking questions to people of higher status.

Ask beyond the obvious questions to prevent a boring conversation 😴

PREPARE TO DIFFERENTIATE.

Sean does a TON of research before the interview.

You can stand out by surfacing information that no one has before.

Use the same technique when attending a networking event or interviewing.

USE THE QUESTION PREAMBLE.

Shows off your knowledge about them.

Make the other person say:"How do you know about that?"

This helps you differentiate.

In your own life, open with your own preamble to impress someone.

Personalization wins. Use this in your cold emails.

STEER CONVERSATION TO ELICIT EMOTION.

For instance someone's:

• Passion

• Hobby

• Quirks

Engage someone on an emotional level.

USE THE "BEST AND WORST" STRUCTURE:

• What's the BEST thing about living in Mexico?

• What's the WORST thing about living in Mexico?

People can go on forever about what they love.

And, people will also talk your ear off about what frustrates them.

Go for the highs + lows.

TEASE GUESTS PLAYFULLY.

Take risks and have fun.

Show your personality.

When we are nervous, we tend to be literal. Crack more jokes.

You don't have to answer questions in a literal manner.

When we are scared of messing up, we tend to be vanilla.

BE OK WITH DISAGREEMENT.

You can be assertive and polite at the same time.

Don't stifle yourself to be agreeable.

USE THE DISAGREEMENT SANDWICH 🥪

Don't go straight for the gut on disagreeing...

...instead:

• Tell them what you agree with

• Tell them what you DON'T agree with

• Tell them AGAIN on what you DO agree with

That's how you prevent yourself from looking like a know-it-all.

SEE THEM AT A HUMAN LEVEL

See past what they represent to the masses.

Instead, see them at a human level.

And, outside of their public persona.

Asking them about personal interests, cracking a joke, or disagreeing comes more naturally when you see someone else as a human.

My mouth is on fire just from writing this 🔥

THE TL;DR:

• ASK KILLER QUESTIONS

• PREPARE

• USE THE QUESTION PREAMBLE

• OPTIMIZE FOR EMOTION

• USE THE "BEST AND WORST" STRUCTURE

• TEASE GUESTS

• BE OK WITH DISAGREEMENT

• THE DISAGREEMENT SANDWICH 🥪

• SEE THEM AT A HUMAN LEVEL

Consider this "the last dab" 🔥

⚰️ KILLER TOOLS

• Data-driven VC Landscape 2023: Invest smarter, not harder: Insights & Tools from 150+ VCs (link)

• AI-powered meal creation (link)

• Briefly AI: AI meeting summaries, follow-up emails, and deliverables (link)

🍪 DEADLY DELIGHTS (FREE!)

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That’s a wrap for today amigos. Eat your tacos and see you tomorrow! If you want more, be sure to follow me on Twitter (@andymewborn) or LinkedIn.

What did you think of today’s edition? (anonymous)

• 🌶️🌶️🌶️🌶️🌶️ So f**cking fuego

• 🌶️🌶️🌶️ Meh, keep digging

• 🌶️ Snoozefest

A RECENT REVIEW