Had such a tough day at work today...

Good morning, this is the Not Boring Personal Branding. Your weekly tour guide for all things personal branding.

In Today’s edition:

• 5 ways to spot signal in your own writing

5 Big Data Points To Pay Attention To

• Views

• Likes

• Comments

• Shares

• Peer Approval

Data Point #1: Views

Views are an easy way to understand if your content is getting traction.

Lots of views = lots of attention.

Minimal views - minimal attention.

BEWARE: Views are the least important metrics. However, they are a starting point.

Data Point #2: Likes

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"Likes" tell you that something was good enough for people to thumb the like button.

Likes are better than views. But they aren't the holy grail metric either.

Likes = you are trending in the right direction w/ your audience.

Data Point #3: Comments

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Now we are getting to the important stuff.

Comments are important to consider for:

• Asking your audience a question

• Sparking a debate

• Encouraging participation (giveaway, promotion, etc.)

Lots of comments = you struck an opinionated chord & Lots of comments = you found a topic your audience has lots of questions about.

Data Point #4: Shares

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Shares means your content was SO FIRE that readers want it attached to their identity.

A share = a public bookmark.

HOT TIP: When you are creating you can use the bookmark test (would I bookmark this?) or the screenshot test (would people screenshot this and send to friends?).

Data Point #5: Peer Approval

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Some great signs:

• Someone with a large audience engages with you content

• Someone with a high amount of credibility engages with your content

• Someone you look up to engages with your content

Think. If Gary V liked your content... That means it was good enough to catch the eye of a pro.

Meme of the day

for those that thought they got hacked yesterday because Spotify wasn't working...