How To Determine Your Audience Avatar

September 29, 2022

In Today’s edition:

We've all heard it before:

The real questions is how do you pick a niche.

It starts with determining your audience avatar.

Who is that person that you are writing for?

What are their struggles?

What keeps them up at night?

By understanding the one person you are writing for, you've gotten a step closer to finding your niche.

And remember:

If you are trying to create for everyone, you are creating for no one.

In Brand30, we provide a dead-simple checklist to help you determine that one person avatar.

Hopefully this gets you one-step closer to "finding your niche".

Answer These 13 Questions:

1. How old are they?

2. What do they do all day?

3. How do they spend their week?

4. What are their hobbies?

5. What do they care about?

6. What's their financial situation?

7. How they feel about their jobs?

8. What are their struggles in life?

9. What aspect of their lives affects how you create your content for them?

10. How would they feel when clicking on your content?

11. What are they left with after reading it?

12. How does your content solve a need or ease a pain for them?

13. What's the thing that would make them follow you and come back for more?

Take 30 minutes. Run through these questions using a spreadsheet or google docs. Your future self will thank you.

Now go get your niche on!