• Andy's Newsletter
  • Posts
  • Golden Eggs, Geese, and the Game of Emails: Lead Magnets are Coming

Golden Eggs, Geese, and the Game of Emails: Lead Magnets are Coming

Good morning to everyone who presses 'close' in the elevator when they see others coming ☠️

"#1 Newsletter of the Year" 🏆️ -Andy’s Wife

😱 ANDY REACTS

Crypto Crumpets, Anyone? London Becomes Unlikely Center of Decentralized Universe

GREETINGS, GTM PROS!

Let's take a virtual trip across the pond, shall we?

Rumor has it, the UK is about to become the Bitcoin of all eyes in the world of cryptocurrency!

That's right! London’s not just about the Queen and crumpets anymore... it's about to be the center of the decentralized crypto universe!

Imagine that: decentralized crypto finding a center... It’s a bit like finding out that your diet soda has calories!

The big shot venture capital firm, Andreessen Horowitz, or a16z if you're feeling hip, is placing its bets that crypto is going to sound way better with a cockney accent.

I tried a cockney accent once... all I got was a weird look from my dog and an offended British neighbor!

Anyway, they're announcing their first office outside the US, right in jolly old London.

And get this, they're focusing on blockchain investments there. Because, who needs to invest in tea and biscuits when you can invest in virtual currencies, right?

They cited the UK authorities' enthusiasm for Web3 as the reason for the move.

Well, I don't know about you, but the last time I tried to impress authorities with tech jargon, all I got was a speeding ticket and a request to stop talking about AI!

So, here's our takeaway, GTM Wizards:

Sometimes, you have to take your business where the excitement is. And right now, that's London, baby!

Now, I'm off to brush up on my cockney accent and remember, the key to making your mark is knowing where to make it!

Until next time, folks! It's blockchain or bust!

☠️ ANDY’S DEADLY DOODLES

Yesterday I went down a rabbit hole.

Yesterday I went down a rabbit hole.

Tired of manually logging CRM data?

I found a solid game-changer.

>> Attention <<

It auto-logs data after your calls. No more tedious MEDDIC updates or 3 Whys.

It analyzes your calls and writes custom emails...

That'll probably save me 2 days per month.

Also, think about rep onboarding: real-time, voice-activated battle cards? Check. Talk-track guidance? Included.

AI insights are getting crazy y'all.
No need to read entire call transcripts or watch videos at 2x speed.

I simply ask, "What pricing was discussed?" and get an answer in a few seconds. Massive time-saver.

Thank you for your Attention here :P

When I find a product that's truly valuable... I gotta shout it out.

P.S.

Have you implemented something like this yet?

💀 Issue #100-and-something 💀

Golden Eggs, Geese, and the Game of Emails: Lead Magnets are Coming

EMAILS ARE THE GOLDEN EGGS, LEAD MAGNETS ARE THE GOOSE

Alright folks, buckle up.

MOST people are itching for quick wins.

They're sitting there, rubbing their hands together, salivating at the idea of buyers jumping in NOW.

But let's be real...

IT DOESN'T WORK THAT WAY.

Remember that time you bought a whiz-bang gadget because you saw an ad on Facebook?

How many ads did you have to endure before you cracked?

Exactly.

So, in this modern, crazy, digital world we're navigating, what's the highest leverage move you can pull?

PRINTING EMAILS.

Yep, you read right.

And nurturing people.

Now, how in the Seven Kingdoms do you do that?

Enter the heroic, unstoppable LEAD MAGNETS.

These bad boys come in all shapes and sizes:

  • Cheat sheets

  • Guides

  • Checklists

  • And a whole lot more...

This ain't no quick sprint, my friends.

We're talking LONG GAME here.

Invest the time, learn the craft of creating irresistible lead magnets, and start printing emails.

Remember,

EMAILS ARE THE GOLDEN EGGS, LEAD MAGNETS ARE THE GOOSE.

Take good care of your goose, and it will keep laying those golden eggs.

And that, dear friends, is the path to victory.

Valar Morghulis, all men must die... but not before they master the art of lead magnets and email marketing.

Keep going!

⚰️ KILLER TOOLS

  • Attention: your real-time, fully integrated voice assistant for sales (link)

  • LowTech AI: Dead simple AI tools even your Dad will love (link)

  • Superdash: Appointment booking, lead qualification, and onboarding through LLMs on WhatsApp (link)

What’s inside?

🍪 DEADLY DELIGHTS (FREE!)

Get the "10-10-1" in your inbox ☞ TRY IT

That’s a wrap for today amigos. Eat your tacos and see you tomorrow! If you want more, be sure to follow me on Twitter (@andymewborn) or LinkedIn.

What did you think of today’s edition? (anonymous)

A RECENT REVIEW

Morning Coffee + Andy’s Newsletter = A Good Day

Thank you :D