I tracked 10,000 sales docs (executives only read 3 pages)

The other 52 pages? Dead on arrival.

Listen,

I did something borderline creepy.

Put tracking pixels on 10,000 sales documents. Watched exactly what executives read, ignore, and forward.

The results?

97% of your sales content is NEVER read.

But 3 specific pages? Read every time. Forwarded internally. Deals closed.

Just 3 pages out of the 55-slide novels you're sending.

Want to know which 3?

Warning: You're going to be pissed when you see how much time you've wasted on content nobody reads.

At 4:30, I show the exact "Proof Page" format that got forwarded to 3 board members.

-Andy

P.S. The heatmap at 0:30 will make you rethink everything. Red = ignored. Green = read. It's mostly red.