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- I tracked 10,000 sales docs (executives only read 3 pages)
I tracked 10,000 sales docs (executives only read 3 pages)
The other 52 pages? Dead on arrival.
Listen,
I did something borderline creepy.
Put tracking pixels on 10,000 sales documents. Watched exactly what executives read, ignore, and forward.
The results?
97% of your sales content is NEVER read.
But 3 specific pages? Read every time. Forwarded internally. Deals closed.
Just 3 pages out of the 55-slide novels you're sending.
Want to know which 3?
Warning: You're going to be pissed when you see how much time you've wasted on content nobody reads.
At 4:30, I show the exact "Proof Page" format that got forwarded to 3 board members.
-Andy
P.S. The heatmap at 0:30 will make you rethink everything. Red = ignored. Green = read. It's mostly red.