5 Email Templates You Can Use

But first, Beware when you hear,

• This cold email will get you more meetings!

• You'll 10X your response rate!

Because there is no silver bullet cold prospecting email.

Most Revenue Surfers here sell to different personas, industries, verticals, company sizes, etc.

So?

No one email template is one size fits all.

A/B testing is your best chance at nailing something for your own outbound campaigns.

A/B testing gives you a system for refining messaging.

I'm going to test 5 brand new emails for my cold outbound campaigns next week.

I wanted to share them with you so that you can test them alongside me next week.

🏄 Introducing: The Cerritos Series

Cerritos is one of my favorite surf spots in Southern Baja, Mexico during the winter. 🇲🇽

I'll continue to share email templates for you to A/B test in your outbound campaigns. They will all be named after awesome surf spots around the world 😉

Template # 1

Subject line: [Company Name] Gave Me Déjà Vu…

Hi [First Name],

[Company Name] immediately stood out to me – in the best of ways of course!

After seeing [PR Release, Article, Blog Post, Etc.], I was reminded of [Former Customer or Client Name].

When they started using [SaaS Name] in [Year], they had only [Unimpressive Metric]. With the entire industry embracing digital transformation, they were starting to get worried…

We helped them reach [Impressive Metric] in only [Short Time Period]. It turned out that [Common Industry Problem] was holding them back.

Like a cheetah in the Serengeti, we got them up to speed!

Would achieving [Outcome] help you reach [Company Name]’s goals?

Looking forward to hearing back!

Sincerely,

[Name]

Template #2

Subject line: One Important Consideration for [Company Name]

Hi again [First Name],

There was one more thing I’d like to mention!

In reference to my experiences with [Former Customer or Client Name] (whose story immediately reminds me of [Company Name]), we also ended up with a surprising result I forgot to share in my last email.

In addition to the [Impressive Metric] that [SaaS Name] helped them achieve, we also accomplished [Second Impressive Metric]!

Although we focus primarily on [SaaS Goal], certain clients also achieve [SaaS Secondary Goal] throughout the process.

I felt this was worth mentioning, as [Company Name] is the perfect candidate to achieve both results at once!

Have you tried [SaaS Solution Type] before?

Thanks [First Name]!

Warm regards,

[Name]

Template #3

Subject line: A Bit of [Day of the Week] Humor…

Good [Morning/Afternoon/Evening] [First Name],

First of all, happy [Day of the Week]!

I know that [Day of the Week]s can be long within [Industry], and so I wanted to share an Emo Philips quote to brighten your day!

“A computer once beat me at chess, but it was no match for me at kickboxing.”

If you spend as much time at a computer as I do, I’m sure this might resonate with you.

I’d like to take an opportunity to circle back to some thoughts on how [SaaS Name] could help [Company Name].

Have you given any thought to using [SaaS Solution] to grow [Company Name]?

Looking forward to hearing back!

Best wishes,

[Name]

Template #4

Subject: Could [Impressive Result] Benefit [Company Name]?

Hi [First Name],

To begin, I know how busy you must be as a [Industry]-based leader!

For many clients who use [SaaS Name], I can see how integrating new tech and processes can at first seem like a hassle.

In fact, just last [Month], our former client [Former Customer or Client Name] felt the same way! Only after seeing how easy it was to integrate [SaaS Name] to achieve [Impressive Result] did they become true believers.

We’ve seen this time and time again with companies like [Company Name], and I’m confident we could achieve the same results for you.

Would it be easier to set up a [time] call on [day of the week] to discuss?

Looking forward to hearing your thoughts!

Sincerely,

[Name]

Template #5

Subject: Balancing New Tech with [Company Name]

Hi there [First Name],

When I first reached out, I had a feeling that [Company Name] was quickly on the rise.

Now, I’m sure that this is the case! Hopefully, you’ve been so busy with [Desired Outcome] that you just haven’t had the chance to reply to emails.

If you’re already achieving [Impressive Result], [SaaS Name] may actually be more of a redundancy.

On the other hand, if you’ve just been on vacation, you’re in for a treat - there are a few emails I sent with your name on them that I’m sure you’ll find valuable!

If you’re still interested in accomplishing [Desired Outcome] for [Company Name], I’d be happy to help.

Feel free to reach out and I’d love to further discuss!

Warm regards,

[Name]

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Abrazos,

Andrew 🤙