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I Made My Wife Cry – and You Won't Believe Why
Andy Mewborn
July 20, 2023
Good afternoon to everyone except pain-in-the-ass bosses ☠️
"#1 Newsletter of the Year" 🏆️ -Andy’s Wife
😱 ANDY REACTS
Goal! Women's World Cup Scores a Marketing Hat Trick and Outmaneuvers Messi's Grocery Runs!
Get ready to GOOOAAAALLLL with this one...
The Women’s World Cup is HERE, and it's changing the game (pun intended)!
If your soccer knowledge is limited to Messi's Miami shopping spree, I've got your back.
Here's your need-to-know on the Women’s World Cup that just kicked off in Australia and New Zealand!
For so long, sponsorships and broadcasters treated women's sports like the neglected sibling of men's sports.
But not anymore! Times are changing!
Yes, the Women’s World Cup prize pool is still a quarter of the Men's ($110 million compared to $440 million)...
But the winds of change are blowing!
FACT: For the first time, every player in the tournament is guaranteed $30,000 in prize money.
That's more than triple from 2019!
Sounds like someone's got their conversion rate optimization DOWN!
Remember when we only used to target ads to one demographic because "that's where the money is"?
Looks like Fox Sports, which has the broadcasting rights for the tournament, doesn't think so.
They reported being nearly sold out of all ad inventory last month.
And speaking of broadening horizons...
Ally Financial shifted the game this year, sending 90% of their ad dollars to women’s sports and only 10% to men’s.
Just like how we realized that Instagram isn't the ONLY social media platform for marketing...
Like that time I pivoted my ad budget to LinkedIn and saw a 200% boost in B2B leads. True story!
Bottom line: the Women’s World Cup is teaching us valuable lessons in diversification and equal opportunity.
And that's something we can ALL score a goal with!
Keep changing the game!
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💀 Issue #100-and-something 💀
I Made My Wife Cry – and You Won't Believe Why!
Yesterday, I made my wife cry. Hold on! Before you call for marriage counseling, hear me out!
We were lounging on the couch, sipping our morning coffees, when out of nowhere, her eyes welled up. I nearly spilled my coffee, y'all!
"Are you OK?" I asked, in full panic mode.
Her: "You said something I loved."
The suspense was killing me.
"What?" I stuttered.
She said, "Yesterday you said our nanny is part of our team. And we gotta make sure we take care of our team. I thought that was special."
EUREKA!
Let me tell you something, friends. Your team isn't just your coworkers.
It's not just Bob from accounting who keeps stealing your lunch from the fridge, or Linda who's always there with a witty meme in the middle of an all-staff meeting.
Your team is anyone who helps you function, anyone who has your back, who helps you maintain the sanity that allows you to be productive during the day.
Like our nanny. Or the barista who gets your coffee order right every single time, without fail. Or the neighbor who willingly accepts all your misdelivered Amazon packages.
Cherish them. Treat them right. They're your unsung heroes. Your secret sauce. Your awesome team!
Remember, the world doesn't just revolve around us - it's a beautifully orchestrated dance of give-and-take. We thrive together, and we help each other shine.
So, the next time you see someone who makes your day better, give them a thumbs up, a high-five, or even just a simple thank you. After all, they're part of your team too.
And who knows, your words might just make them teary-eyed (in a good way, of course!)
So, here's to recognizing our teams, whether at home, work, or anywhere in between. Because every day is a great day when you're part of a fantastic team!
Cheers to the unsung heroes!
—Andy
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That’s a wrap for today amigos. Eat your tacos and see you tomorrow! If you want more, be sure to follow me on Twitter (@andymewborn) or LinkedIn.
What did you think of today’s edition? (anonymous)
🌶️🌶️🌶️🌶️🌶️ So f**cking fuego
🌶️🌶️🌶️ Meh, keep digging
🌶️ Snoozefest
A RECENT REVIEW
SOLID. FUEGO. GIVE ME MORE, ANDY PAPI
