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My Oops Moment: Why Skipping Onboarding is Like Serving a Cake Without Frosting
Andy Mewborn
August 18, 2023
Good morning to everyone except hotels with a 10 am checkout ☠️
"#1 Newsletter of the Year" 🏆️ -Andy’s Wife
😱 ANDY REACTS
ILLINOIS' NEW RULE FOR KID INFLUENCERS: "SHOW ME THE MONEY!"
EGGS ON HEADS, CASH IN HANDS.
Remember the egg crack challenge?
Kids getting yolks for likes,
Some laughing, some crying.
And guess what?
Illinois says, “Time to pay those tiny stars!”
KIDS AND CASH:
The internet's golden rule?
Kids for likes!
But Illinois is shaking things up.
Saying, "Parents, pay up or face the music!"
THE NEW DEAL:
No more kids working for free!
Under 13? Can't have a social account or bank account?
No worries.
The new law’s got the kiddos covered.
HERE'S HOW IT WORKS:
Child in 30% of your content for a month?
And pulling in a dime per view?
PAYDAY TIME!
The catch? Half that cash goes into a trust.
How much they get?
Depends on their screen time.
Kid in 50% of a vid?
They pocket a sweet 25%.
ILLINOIS SETTING TRENDS:
California? Washington?
Eyeing similar moves.
But Illinois? Taking the lead.
And hey, Cali already has the Coogan Law for child actors.
Maybe it's time others catch up!
BOTTOM LINE:
It's not just about the likes anymore.
It’s about fairness.
In the world of mini-influencers,
Illinois says, “Kids, get your cut!” 🌟💰🎥
☠️ ANDY’S DEADLY DOODLES
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💀 Issue #100-and-something 💀
My Oops Moment: Why Skipping Onboarding is Like Serving a Cake Without Frosting
Confession time: I goofed up. Big time.
With Distribute, our latest SaaS offering...
I committed the ultimate sin:
I overlooked ONBOARDING.
I know, I know!
I broke my cardinal rule: "FOCUS ON THE HOOK."
Your onboarding? That’s your golden handshake. Your first impression.
Imagine this:
Users enter your digital realm, look around... and then... crickets.
Why?
They’re confused, lost, and unsure.
So, they do what we all do when we’re uncomfortable...
They ghost.
The lesson?
Your product might be a marvel, a digital masterpiece.
But if folks can't understand it from the get-go...
You’ve already lost them.
So, fellow creators and innovators,
It’s not always about the journey or destination.
It’s about the entry gate.
Time for me to don my fixing hat. Off to onboarding-land!
Hasta la vista….baby,
Andy
P.S. - First impressions count. Make them stick, make them shine!
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Jon’s content creation method!
That’s a wrap for today amigos. Eat your tacos and see you tomorrow! If you want more, be sure to follow me on Twitter (@andymewborn) or LinkedIn.
What did you think of today’s edition? (anonymous)
🌶️🌶️🌶️🌶️🌶️ So f**cking fuego
🌶️🌶️🌶️ Meh, keep digging
🌶️ Snoozefest
A RECENT REVIEW
Superb Vibes
