Good morning to everyone except the people who say 'literally' when they mean 'figuratively'... literally why ☠️

"#1 Newsletter of the Year" 🏆️ -Andy’s Wife

😱 ANDY REACTS

Tucker Carlson Takes Flight: From Fox News to the Twitterverse, a Tale of Tweet-tastic Reinvention

Ladies and gentlemen, have you heard the news? Tucker Carlson is back... on Twitter! That's right, our favorite bow-tie aficionado has decided to reinvent himself as a tweeter-in-chief after being fired from Fox News. Sales and marketing folks, we all know the power of a good rebrand, don't we?

Now, I don't know about you, but I didn't see this one coming. I mean, who would've thought that Tucker would end up on the Bird App? Maybe he's trying to keep up with the times and pivot into a more "tweet-friendly" format. You know, 280 characters of pure Tucker-isms. I can see it now:

• "Breaking News: Tucker Carlson finds secret leftist agenda in kindergarten finger paintings. More at 11... characters."

And what's really amusing is that Tucker credits Elon Musk's approach as CEO for his choice to move to Twitter. I guess he's trying to shoot for the stars like SpaceX, but he might have missed the mark and landed in a meme minefield instead.

Now, I can't help but think about the time I tried to reinvent myself in the sales world. I went from selling vacuum cleaners door-to-door to marketing eco-friendly bamboo toothbrushes. Let me tell you, folks, that transition was rough. I had grandmas slamming doors in my face, and college kids giving me lectures on sustainability. It was a real journey of self-discovery, much like Tucker's foray into Twitter territory.

I can't wait to see how the new show unfolds. Will it be a series of dramatic tweet threads or 2-minute video clips full of hot takes? Who knows! But one thing's for sure, Tucker's entrance into the Twitterverse will definitely be one for the history books – or at least, a great addition to your sales and marketing newsletter.

And with that, let's dive into this week's edition of your newsletter, where we discuss the latest marketing strategies, and the importance of adapting to new platforms... just like our friend Tucker. Stay tuned for more tweet-worthy insights!

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💀 Issue #100-and-something 💀

My Top 5 Takeaways From The Psychology Of Money (Number 5 Is WILD)

Ever heard of the janitor that had $8 million in savings when he died in 2014?

He didn't win the lottery or inherit the money.

In a short book, Morgan Housel describes why your behavior with money is more important than your intelligence.

Here are my top 5 takeaways:

1/ INVESTING COMES WITH A PRICE

Stock market investing doesn't come for free.

It comes with volatility and that's the price you pay.

Even Netflix fell 80% in 2011

If you don't have the stomach to handle volatility, don't aim to maximize returns.

2/ NEVER RISK WHAT YOU HAVE AND NEED FOR WHAT YOU DON'T HAVE AND DON'T NEED

Capitalism creates wealth + envy.

And, social comparison makes us feel like we never have enough.

There is always someone wealthier, causing people to do foolish things.

Accept when enough is enough.

3/ DIFFERENT PERSPECTIVES REQUIRE DIFFERENT COURSES OF ACTION

People come from different

• Experiences,

• Backgrounds,

• Childhoods,

• Education.

This adds up to different perspectives and values.

What makes sense to YOU doesn't mean it will make sense to ME.

By acknowledging that we are different, we become less tempted to copy an investment that doesn't suit our own goals.

For example:

• Copying a billionaire's portfolio.

• The Gamestop Craze.

• Investing in Crypto.

Do what's best for you and your goals.

4/ BEING PREPARED > MARKET TIMING

WWII, Covid, The Great Depression, and The Financial Crisis were all unforeseen events.

They shaped our society but were impossible to predict.

It's more useful to be prepared mentally and financially for a disaster you cannot foresee than hoping that you are able to react before everyone else.

Stop listening to macro projections, events that cause big fear are unlikely to be foreseen anyways.

5/ THE POWER OF NARRATIVE

The pessimistic person sounds intelligent.

The optimist sounds naive.

We tend to listen to pessimists more carefully for evolutionary reasons, but also because progress happens much slower than setbacks.

Setbacks can happen overnight, so it's easier to create a story (+ ATTENTION) around them.

Morgan says that the 2008 financial crisis was caused by a powerful narrative.

Thus, be careful when taking investment advice as pessimism appeals more to survival instinct than optimism

How to become rich by just behaving the right way, 101

• Remember that investing comes with a price

• Different Perspectives = Different Actions

• Being Prepared > Market Timing

• Accept when enough is enough

• Be careful of the pessimists

Big picture: Behavior > Intelligence

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That’s a wrap for today amigos. Eat your tacos and see you tomorrow! If you want more, be sure to follow me on Twitter (@andymewborn) or LinkedIn.

What did you think of today’s edition? (anonymous)

• 🌶️🌶️🌶️🌶️🌶️ So f**cking fuego

• 🌶️🌶️🌶️ Meh, keep digging

• 🌶️ Snoozefest

A RECENT REVIEW