Overcoming the FEAR of publishing content online

September 29, 2022

In Today’s edition:

  • Overcoming the FEAR of creating content online

  • Your Weekly LInkedIn Content Template

  • A super secret product launch (that only you know about so far)

Here's the thing:​​​If you post crap, no one will remember it. If you post something great, it will be remembered.​​So why worry about the crap? No one will remember.​Most of us worry that what we post will be nothing of quality. But that's ok.

LESSON:

Give yourself permission to create junk

1. Quantity over Quality

It takes quantity in order to get to quality.​​That's why we believe you need to put the posts out in order to work your way towards quality.​

2. Think of every post as an experiment (!)

Whenever you post something online, think of it as an experiment to understand what people want to hear from you.​If you look at the best content creators on LinkedIn, most of them experiment with different topics for months (maybe even years).​The faster you can get the content flywheel going, the faster you'll learn what your audience wants.​Some posts will be crap.

Some may be masterpieces.​Either way, you're creating a feedback loop and learning.

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3. Make Noise, Listen for Signal(s)

Content that does well: Keep posting about the same topic.​​Content that don't do well: Pick another topic.​Remember, whenever you click post, it's just an experiment to see how the market (LinkedIn) will react.​The more your write, the better you'll understand what content works with your audience.

Your Weekly LinkedIn Content Template

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Introducing: The LinkedIn Insiders Database

🎉

I created a database you can use for everything LinkedIn.

And I spent 7 months putting this together.

It includes everything:

  • Content Ideas

  • Opening Hooks

  • A list of creators to follow

  • Expert Positioning Statements

  • Engagement Boosting Questions

  • Idea to get people to know, like, and trust you

  • All the LinkedIn content templates I've shared in one place

And most importantly...this database is updated every single week.