In Today’s edition:

• A quick guide to updating your LinkedIn Profile

• The August Brand30 Cohort waitlist is now open

• Your weekly LinkedIn template

The 4 Components Every LinkedIn Profile Should Focus On?

1. Headline

Every headline should answer three questions:

Who am I and what do I do?

Another way to think about this is what are the topics that you write about:

- Do you help motivated job seekers?

- Do you help first-time founders with leadership skills?

- What do you help people accomplish?

What makes me credible?

Remember: you don’t have to be a New York Times Best Selling Author.

You can use the following criteria for credibility:

- Years of experience

- Outcomes you helped customers achieve

- Accomplishments

- Time you’ve spent learning something specific

What is my call to action?

Think about what you want people to do when they are on your profile:

- Download a free lead magnet

- Book a time with you

- Check out your website

- Direct message you

- Text you

- Give you an interview

2. Cover Image

Nice pretty pictures are great. But this is a huge amount of real estate. Use it to your advantage!

Amplify what you just mentioned in your headline.

- What you do

- What makes you credible

- Call to action

I prefer use the cover image to guide people to the ‘featured’ section where I have a free lead magnet and can grab their email address.

3. Featured section

You have a list of possible options.

- Free lead magnet

- Book time with you

- View your offering

The #1 thing thing to remember:

Sell the click.

Create an image that illustrates the benefits of what they’ll click on.

Write text that describes the benefits of what they’ll click on.

4. About me section

This is where you want to describe your 0 → 1 story.

Where were you in the past, where you are now, and how you got to where you are.

There you have it folks. The three major sections of your profile to focus on are:

- the headline

- the banner image

- the featured section

- the about me section

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Yes, there are many other sections on a LinkedIn profile. This is the 20% that will give you the 80% of your results.

And you don’t have to reinvent the wheel. Go look at profiles in your niche that catch your eye. Imitate, and then innovate on those profiles. If you need to create any images, I highly recommend Canva.

Your Weekly LinkedIn Template

Here's my morning routine before work:

7 am: <<insert thing>>

7:10 am: <<insert thing>>

7:15 am: <<insert thing>>

7:30 am: <<insert thing>>

8 am: <<insert stressing about thing>>

8:30 am <<insert thing>>

10 am <<insert actually starting stressful thing>>

The best morning routine is not <<insert thing>>. It's <<insert thing>>