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Realtor Wisdom for SaaS? Now, THAT’S a Plot Twist!
Good morning to everyone except people who scream “don’t gate your content” and then you go to their website and it’s all gated… ☠️
"#1 Newsletter of the Year" 🏆️ -Andy’s Wife
😱 ANDY REACTS
YOUTUBE MEETS UNIVERSAL: The Rise of the Music AI Incubator.
NEW PARTNERSHIP ALERT!
YouTube?
They're teaming up with the big guns.
Universal Music Group is in!
WHO'S ON BOARD?
From the iconic Sinatra estate to the sizzling Anitta,
And don't forget Yo Gotti!
It's a star-studded lineup.
All under one digital roof.
WHAT'S THE GOAL?
Three clear principles:
1) AI IS HERE, AND IT'S BIG.
YouTube wants those big labels to realize:
AI isn’t the future. It's the NOW.
2) ARTISTS FIRST.
Content? It's gold.
So, pay the golden geese – our artists.
Fair and square.
3) SAFETY & COPYRIGHT.
Protection is key.
Maintain rights. Ensure safety.
Content is king, but respect is emperor.
WRAP UP:
YouTube’s new move?
It's music, AI, and the future combined.
Revolutions are made of these.
☠️ ANDY’S DEADLY DOODLES
FROM OUR PARTNERS
Kick-ass videos that’ll make ‘em holler YEE-HAW!
🎥
“Don’t let your videos be like tumbleweeds. Give ‘em some Cowboy Cuts!”
💀 Issue #100-and-something 💀
Realtor Wisdom for SaaS? Now, THAT’S a Plot Twist!
Here's a curveball:
Last week, I chatted with my buddy. Not from tech, but realty.
Yep, the TOP realtor in my city. The guy’s everywhere! LinkedIn, YouTube… You name it.
So, out of sheer curiosity, I posed a question: “Why the relentless content churn?”
His reply? Pure gold.
"When I snag a lead and close it, I keep 80% of the pie. But if the brokerage hands me a lead? I only get 50% of the pie!"
50/50.
vs.
80/20.
That got my gears turning.
Why isn't this a SaaS thing?
We're all chanting the 'AEs should prospect more' mantra.
But what if...
What if we dangle a sweeter carrot?
Get them to CREATE, to ENGAGE, to PROSPECT with vigor?
After all, as the genius Munger declared, "show me the incentive, and I'll predict the outcome."
Maybe it's time for a reality check in SaaS!
Do we give reps a bigger piece of the pie for sourcing their own leads?
Andy
P.S. - The right incentive can turbocharge performance. Are we game?
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That’s a wrap for today amigos. Eat your tacos and see you tomorrow! If you want more, be sure to follow me on Twitter (@andymewborn) or LinkedIn.
What did you think of today’s edition? (anonymous)
🌶️🌶️🌶️🌶️🌶️ So f**cking fuego
🌶️🌶️🌶️ Meh, keep digging
🌶️ Snoozefest
A RECENT REVIEW
Where's the taco truck?