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SaaS Companies: Ditch the Bling, Time to Wing It Like Real Business Kings!
Andy Mewborn
June 27, 2023
Good morning to everyone who asks people their name and forgets to listen to what their name is ☠️
"#1 Newsletter of the Year" 🏆️ -Andy’s Wife
😱 ANDY REACTS
Novo Nordisk Holds the Syringe and Pops a Pill: How to Swallow the Competition in the Weight-Loss Gold Rush
🎤 Hey you SALES & MARKETING WIZARDS! This is coming at you with an update that’s as HOT as those leads you’ve been nurturing!
You see, the weight-loss drug race is like a high stakes poker game! Novo Nordisk just upped the ante! They’re all in, folks! They screamed, “Hold my syringe,” and tossed in a POUND-SHEDDING PILL to the pot!
Now, let’s talk BUSINESS.
The weight loss industry is like that new social media platform every marketer jumps on, only to find there are 5 gazillion others doing the SAME thing!
Pfizer and Eli Lilly were chilling, thinking they had the royal flush with their obesity medications. But Novo Nordisk is that savvy content marketer who just optimized for all the right keywords and hit Page 1 on Google!
Here’s a personal story. Back when I started, I was hustling like CRAZY, trying to find my niche. And it felt like I was injecting myself with every marketing hack under the sun (just like those weight-loss syringes).
Then, EUREKA! I realized the POWER of Funnels! It’s like Novo Nordisk saying, “Why not take this magic in a PILL?!”
Pills, people! Convenience! No more needles! (Or, for us marketers, no more scattered tactics!)
Pfizer’s CEO says obesity pills could rake in $10 billion per year. That’s like landing a whale in the sales world! Imagine the commissions on THAT!
To my Sales & Marketing Stars, remember: Be like Novo Nordisk. Keep innovating and finding the PILL to your customer's pain points - something that they can SWALLOW easily!
Now, go out there, and claim your slice of that $100 billion pie. It’s tastier than any weight-loss pill!
#MarketingMagicPills
Over and out!
— Tío Andy
☠️ ANDY’S DEADLY DOODLES
Honestly it's more like a dot than a circle now
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It feels scary to create content for 2+ years.
It feels daunting to create content for 2+ years. You won’t see much growth, or many opportunities, in the early stages.
You’ll have to get over the fear of judgment from friends, family, and strangers on the internet.
You’ll have to figure out what you’re going to talk about, and why anyone would care what you’ve got to say.
You’ll need to learn about writing frameworks, writing headlines, creating new ideas, formatting, and continuing when no one is reading.
You’ll worry that you’re going to run out of ideas.
You’ll be constantly thinking about the LinkedIn algorithm, while simultaneously trying not to think about the LinkedIn algorithm.
You’ll end up getting tons of DMs from other people, figuring out which opportunities you should be going after.
This is hard.
It takes a lot of work.
But it’s also really fun, and if you can make it work, it’s genuinely life-changing.
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💀 Issue #100-and-something 💀
SaaS Companies: Ditch the Bling, Time to Wing It Like Real Business Kings!
Buckle Up, SaaS Cowboys!
Now, let me whisper a secret into your keen ears.
Having a zillion employees doesn’t make your SaaS company the next unicorn.
Nor does a LinkedIn profile shinier than a knight's armor. Or raising more funds than a national treasury.
NOPE.
SaaS has grown up, my friends.
It’s like that wild teenager who finally realizes that there's more to life than just party, party, party.
Consistent growth? Check.
Low burn? Double-check.
Month over month, year over year.
And I ain't talking about that sprint-to-the-finish-line kinda race.
Oh no, amigo.
I'm talking a MARATHON.
With lots of hurdles, water stations, and some cramps to boot.
“But Andy, this sounds hard!” you say?
HARDER THAN DIAMONDS.
The days of flashing cash and employees like they’re going out of style are OVER.
It’s time to see who’s got the chops to build a REAL business.
Like Bob the Builder, but for SaaS. And with less catchy theme songs.
Can you fix it? Yes, you can!
Ladies and gentlemen, start your engines and keep that burn low.
Because in this race, the tortoise might just school the hare.
Real growth, real businesses. That’s the SaaS-y future.
And let me tell you something...
It’s a freaking beautiful sight to behold. 🚀
⚰️ KILLER TOOLS
🪦 MUY BUENO MEME
What’s inside?
🍪 DEADLY DELIGHTS (FREE!)
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That’s a wrap for today amigos. Eat your tacos and see you tomorrow! If you want more, be sure to follow me on Twitter (@andymewborn) or LinkedIn.
What did you think of today’s edition? (anonymous)
🌶️🌶️🌶️🌶️🌶️ So f**cking fuego
🌶️🌶️🌶️ Meh, keep digging
🌶️ Snoozefest
A RECENT REVIEW
Educational and entertaining. Good length.
