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- the price 1-pager that turned tire-kickers into $1M+ in closed deals
the price 1-pager that turned tire-kickers into $1M+ in closed deals
(plus the ai prompt that writes it in 60 seconds)
Andy Mewborn
July 23, 2025
"just send me the pricing."
the kiss of death for most deals.
you send a number without context.
they forward it to procurement.
you lose to someone 20% cheaper.
until i started sending this instead.
one page that shows price AND makes them beg to pay it.
$Ms in deals that started with "just give me the cost."
from prospects who were 100% price shopping.
the psychology is beautiful:
they ask for price to disqualify you.
you give them price that disqualifies your competitors.
it doesn't hide the number.
doesn't play games.
doesn't make them sit through a demo.
it makes your price look like a steal.
watch them go from "that's it?" to "when can we start?"
no more losing on price to inferior solutions.
no more "we went with the cheaper option."
no more racing to the bottom.
works whether you're the premium option or the disruptor.
MUCHAS GRACIAS,
ANDY
p.s. tired of competing on price? brand30 teaches you to build a personal brand that commands premium pricing. 500+ sellers already charging more and closing easier.
