The Ultimate Guide To Repurposing Your Content

September 29, 2022

Good morning, this is the Not Boring Personal Branding. Your weekly tour guide for all things personal branding.

In Today’s edition:

The Ultimate Guide To Repurposing Your Content Online

START HERE:

Use Taplio or your favorite LinkedIn analytics tool to sort and organize your content.

Sort by content views, likes, comments, and shares.

  • Views = what’s resonating the most

  • Likes = Getting a stamp of approval

  • Comments = Getting people to engage and take action

  • Shares = people want your own content as part of their identity

​

IDEA 1: REPOST THE SAME CONTENT THAT GOT LOTS OF ENGAGEMENT

You can schedule out these posts for a few weeks from now or you can add them to your content calendar a few weeks out.

So if you are looking at the above screenshot, you could take the top post "invest in yourself" and just schedule it out for 3-4 weeks from now.

Easy peasy lemon squeezy.

IDEA 2: TIKTOK VIDEOS

Download them.

Post them to LinkedIn.

BOOM!

IDEA 3: TURN ONE-LINER POSTS INTO IMAGES

Find the one-liners that got lots of engagement.

Go to Canva and turn them into a screenshot.

Like this:

​

IDEA 4: TAKE YOUR TWEETS AND POST THEM TO LINKEDIN

If you got lots of retweets and/or likes on Twitter even better.

This shows social proof.

IDEA 5: TURN YOUR TWITTER THREADS INTO LINKEDIN POSTS

You can use line breaks and/or all caps to separate the tweets on LinkedIn.

Like this:

Hook tweet.

--

Tweet 1 of Thread

--

Tweet 2 of Thread

--

etc. and so forth (lol)

IDEA 6: CHANGE THE HOOK OF SOMETHING YOU’VE ALREADY WRITTEN

Ever have a post that you thought was killer but got like no engagement?

Copy the entire body of the post and just change the hook.

Gather inspiration from other posts/tweets on hooks that worked. Use them.

IDEA 7: TURN YOUR CONTENT INTO VISUALS

You can use basic shapes in Canva to make this happen.

IDEA 8: VIDEO YOURSELF READING A POST OR TWEET

Find the text posts that did well.

Then record yourself reading the post (but don’t make it look like you are reading from a screen).

END:

You now have 8 ideas for repurposing content that you already made.

You may be thinking, “what if people notice I posted this already?”

Guess what…

People can barely remember what they had for breakfast.

Your Weekly LinkedIn Template

How I use to <<insert thing>>:

  • waste hours <<doing common thing>>

  • hope <<insert thing>>

  • wish <<insert thing>>

What I do now:

  • Share <<positive thing>>

  • Enjoy <<positive thing>>

  • Be grateful for <<positive thing>>

<<insert a punch line on the lesson you learned>>