Hey - your daily reminder that you look great today. And you know enough for whatever it is you need to tackle this week.

Two things:

1. Go out and vote today (if you haven’t already)

2. Can you believe there are only 58 days left in 2020?

Now, surf on.

AEs - When you should differentiate

Read 105 words below

Short answer: early and often.

Long answer:

I was talking to an Enterprise customer of mine. She mentioned that she was product fatigued in couldn't really tell the difference between 2 products she was evaluating.

I asked, "why?"

She said, "They all look the same to me."

As a rep, it's our job to call out the differentiators early and often. Too often we assume that the buyers will have a lightbulb moment and say "Ok - I totally understand the differentiators now!".

Most of the time, they won't figure it out themselves.

You have to be the guide. Guide them in understanding how you differentiate from the get-go. When you know you win in a particular area, call it out!

Low-hanging fruit: Your execs posting on LinkedIn.

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We see a lot of talk on "building your brand" on Linkedin. I agree with its importance and timing.

Only 1% of people on LinkedIn are posting right now. That means, if you post on LinkedIn today, you are in the 1% of creators... Think about the opportunity there for a sec.

Now, people want to hear from your executives. They want to know what they know. How they became an executive at a hot startup.

But, your executives don't have the time to post on LinkedIn... So what do you do?

Find someone that can write the posts for them. Make the posts your execs thoughts, but have a writer or marketer on your team put pen to paper for them.

10 required classes that should be taught in University today.

Read 63 words below.

1. How to sell

2. How to build a community online

3. Copywriting

4. Managing personal finances

5. How to file taxes

6. How to invest your money

7. How to buy a home

8. How to build a website

9. How to tell a story

10. How to edit video

11. How to find humor in anything... haha 😂

What would you add?

This newsletter was created with 💙 by Andrew Mewborn, a solution seller, SaaS enthusiast, and creator of getlimelite.com. Connect with him on LinkedIn.