Hey - your daily reminder that you look great today.

1. When we launched Limelite, we never thought it would be a massive company. However, this app is worth $200m and is simply a red button you push. 😂🤯

My friend Tom’s reaction 👇

Now, let’s paddle out 👇

🌊 SET #1

Social proof is your key to a magnetic presentation

Read 151 words below.

You look at every website today, what's one thing that is NOT missing?

Testimonials (i.e. social proof).

Do you know what IS missing in many of our sales presentations?

Testimonials.

Here's what you can add to your discovery/demo presentation deck today:

If you find testimonials that QUANTIFY the value your solution provided. That's even better.

Here's an example agenda I use to show where I insert testimonials:

Next step: go find some testimonials to weave into your presentation. Make sure it includes quantifiable metrics :)

PS - coincidences are such a funny thing. As I was writing this, I received a message I can later use as social proof lol!

🌊 SET #2

How to start off your next call

Read 125 words below.

Everyone knows they need to do research on a company ahead of an interview. You never want to be asked “So, what do you know about our company/division/department?” and have no answer.

Of course, you’ve got a job, so your homework days are over, right?

Wrong. You need to do research on every single company and the prospect you pitch.

Everyone starts a sales call with, “So tell me about your company and needs.” (BORING)

But, what if you started your next call with,

It moves the conversation forward faster and positions you as an expert. It’s a great way to get off on the right foot.

Do your homework!

🌊 SET #3

HIRE THE CREATIVE IN 2021.

Read 62 words below.

Today is a battle for attention.

Those that are creative, will find ways to grab attention.

In our hiring process for SDRs & AEs, we do a writing test.

If I were responsible for optimizing our hiring process for SDRs/AEs, I'd add another checkbox:

Hiring for creativity.

In 2021, the orgs that get most creative in their Outbound will win.

#dontbevanilla 🍦

This newsletter was created with 💙 by Andrew Mewborn, a solution seller, SaaS enthusiast, and creator of getlimelite.com. Connect with him on LinkedIn.