Hey - you look great today.

1. Mickey D’s is launching a plant-based burger - it’s called the McPlant.

2. Some are saying TikTok will surpass 1 billion users in 2021. I’ve made 1 so far.

Now, time to paddle out 👇

🌊 SET #1

Document, don't create.

Read 127 words below.

Friend: "Andrew, how do you come up with so many ideas to write about?"

Me: "I take what I see throughout the day and add my perspective"

Friend: "Ok."

Me: "None of my ideas are original. I take what would provide value to my audience and add color"

Friend: "So you just copy..."

Me: "No. I think about it like documenting, not creating. Throughout the day, I document ideas that pop up in my head"

• The Takeaway: Document, don't create.

This shift in mindset will help you create content for your LinkedIn. Blog post. Or any content.

GaryVee is a big proponent of this and pretty sure I learned this mindset shift from him.

Hope this helps in your journey of building content for your personal brand :)

🌊 SET #2

Here's what wins in sales engagement

Read 74 words below.

On average I speak to ~2 or 3 companies per day about their Outbound strategy.

• Those that win: Use Speed + creativity

• Those that need help: No speed + No creativity

Those that do Outbound well, test new Outbound strategies quickly. They A/B testing their messaging consistently. They use creativity in their approach. They learn fast. But fail even faster.

• TL;DR - You'll see the best companies running their Outbound strategy like a performance agency.

🌊 SET #3

Use your customer nuggets in Outbound messaging

Read 116 words below.

You are in a meeting with your prospect.

They describe your product as "Jedi tactics for B2B sales".

+ Take that nugget and put it into your Outbound messaging.

You could go through gong/chorus and find so many nuggets like this!

This is a perfect way to build out any new Outbound campaigns.

And to make it easy on you, here's how to build an arsenal of nuggets:

PS - Not really sure why I used the term "Nuggets" but if you have a better word for it let me know 😂

This newsletter was created with 💙 by Andrew Mewborn, a solution seller, SaaS enthusiast, and creator of getlimelite.com. Connect with him on LinkedIn.