Welcome to Revenue Surfing | B2B Tips & Tricks Learned by Scaling from $1m to $100m.

There I was, an early startup employee at Outreach trying to execute cross-functional plans across multiple departments.

The thing is, at the time I was deciding whether to specialize in 1 skill or be an A+ generalist and take on many different roles.

The big problem was that you are suppose to stay in a similar department to get a "promotion". That meant I was sacrificing a potential title instead of learning different areas of the business, which limited my ability to learn multiple skillsets.

Then, as if by chance, something amazing happened...

I read a quote from Chase Jarvis that said, "Specialization is for insects".

This made me think, accelerating revenue doesn't take a skill from 1 area of the business.

Instantly it became crystal clear to me how to accelerate revenue takes alignment from multiple departments because they all have to be aligned around a common goal.

My plan was to start working in departments that would teach me the skills necessary to create a true revenue efficient machine…

So I started studying the big-picture view of how every department supports revenue generation. But I didn’t stop there.

I then took jobs in multiple departments of a Unicorn startup.

After that, I documented all the tactics & tricks that I've learned (I’ve realized that sharing what I’m doing helps me learn as well).

Building on that success, I decided to create this newsletter that would give the do-ers the tactics used to scale a software business.

I call it “Revenue Surfing”.

With Revenue Surfing I can now share the knowledge I've learned in taking a company from $1M to $100M in 5 years.

And that's why I'm so excited to share this with you so you can get these types of results too 🤙

Oh, one more thing...

Whether you want to start a side hustle or optimize your B2B software sales process. I’m building this newsletter for you.

I decided to launch this newsletter on Substack because I didn’t want to create another blog post for the masses. This is not for everyone — it’s for the people that like to execute, the do-ers. And if you’ve ever worked at a company of any size, then you know that you are different than most people. This newsletter isn’t for the everyday person that’s happy with showing up to work and doing as minimal as necessary. It’s for YOU. The one who actually does (and enjoys doing) more than what’s asked — not just checking the box on whatever makes your boss happy and then looking for some sort of praise.

Hope you’ll join, even if it’s just for a few weeks to check out the insights that I’ll be sharing.

Click below to share this with a friend 👇👇👇