3 battle-tested competitive analysis templates

Prospect says:

“We’re looking at [Competitor]”

Don’t bash competitors.

Don’t drop your price.

Do this instead 👇

(step-by-step script)

1️⃣ "I appreciate you being transparent. What aspects of their solution stand out to you?"

Let them talk. They'll reveal their real buying criteria.

2️⃣ Create a "Solution Comparison" in Distribute that includes:

• Success metrics that matter to THEM

• Implementation timeline

• ROI calculator

• Collaboration features

3️⃣ "I've set up a workspace where your team can see exactly how we:

• Reduce sales cycles by 40%

• Increase deal size by 25%

• Improve close rates by 35%

• Through better buyer collaboration"

4️⃣ "Would it be valuable to see how other companies made this decision? I can share their evaluation process right in our workspace."

Pro tip: Make it about their success, not your features.

Show don't tell.

This works because:

> Focuses on outcomes

> Creates transparency

> Builds confidence

> Shows real value

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