3% open truth

3% of your prospects are ready to buy right now.

The other 97% are ignoring your cold emails because you're making the same fundamental mistake as everyone else.

On Adam Robinson's latest podcast, I revealed the exact system we used at Outreach to turn cold email into a "money printer":

• Your infrastructure matters more than your copy (97% of emails never even reach the primary inbox)

• The first email is a pattern interrupt (NOT a sales pitch)

• The second email is a perspective shift (a contrarian view that challenges their beliefs)

• The third email is your value bridge (and only then do you pitch)

I also shared why studying Facebook ads that have been running for 30+ days is the secret to crafting messages that convert.

→ Watch the full breakdown.

This isn't theory - it's the exact process that helped scale Outreach to $250M+ in revenue.

muchas gracias,
-Andy

P.S.

Want to implement these strategies with proven frameworks? The AI Sales Lab gives you my battle-tested system: https://www.theaisaleslab.com/