• Andy's Newsletter
  • Posts
  • Age Like Fine Wine: A 4-Year Guide to Fermenting in Your Job Until You're the Office Cabernet

Age Like Fine Wine: A 4-Year Guide to Fermenting in Your Job Until You're the Office Cabernet

Good morning to everyone except the people who don’t refill the Brita before putting it back in the fridge ☠️

"#1 Newsletter of the Year" 🏆️ -Andy’s Wife

😱 ANDY REACTS

Russian Mercenary Micro-Revolt: The Coup That Could've Been an Email

Hold on to your keyboards because this story's faster than an email campaign gone viral!

You know those times when you’re SURE you're witnessing the launch of a game-changing product?

And then - POOF - it’s gone before you can say “Andy’s Newsletter”?

Well, let me introduce you to the Russian Mercenary Blitzkrieg of political dramas!

This weekend, a PRIVATE Russian mercenary army did the cha-cha with rebellion.

First, they denounced the leadership, then they caravaned to Moscow, and BAM! Truce!

All in 36 hours!

That’s like having a sales pitch, negotiations, and closing the deal during a coffee break!

One Twitter person said, “This coup could have been an email.”

Now THAT’S efficiency!

But, here’s the twist, my GTM Strategists:

This micro-revolt might have been short, but it’s like that customer complaint that keeps coming back.

It's left a stain on President Vladimir Putin’s rule that’s stickier than spilled soda on a keyboard!

Here’s the GTM takeaway:

In our world, it’s the quick and unexpected campaigns that can sometimes have the most lasting impact.

Stay nimble, be ready to pivot, and never underestimate the power of a 36-hour blitz!

And if a coup can be an email, think what you can do with a full-on marketing campaign!

Stay Bold! 🌟🔥

☠️ ANDY’S DEADLY DOODLES

Honestly it's more like a dot than a circle now

FROM OUR PARTNERS

Start Writing On Linkedin In 30 Days

(with a community of 4,000+ others)

It feels scary to create content for 2+ years.

  • It feels daunting to create content for 2+ years. You won’t see much growth, or many opportunities, in the early stages.

  • You’ll have to get over the fear of judgment from friends, family, and strangers on the internet.

  • You’ll have to figure out what you’re going to talk about, and why anyone would care what you’ve got to say.

  • You’ll need to learn about writing frameworks, writing headlines, creating new ideas, formatting, and continuing when no one is reading.

  • You’ll worry that you’re going to run out of ideas.

  • You’ll be constantly thinking about the LinkedIn algorithm, while simultaneously trying not to think about the LinkedIn algorithm.

  • You’ll end up getting tons of DMs from other people, figuring out which opportunities you should be going after.

This is hard.
It takes a lot of work.

But it’s also really fun, and if you can make it work, it’s genuinely life-changing.

The Brand30 Course & Community

The Brand30 community is a 30-day live cohort-based course where I’ll teach you everything I know about how to build and grow your LinkedIn into a sustainable machine that churns out valuable content for your audience and generates healthy opportunities for you, without having to quit your job.

💀 Issue #100-and-something 💀

Age Like Fine Wine: A 4-Year Guide to Fermenting in Your Job Until You're the Office Cabernet

What if I told you the secret to making the most out of your time at any company is like AGING A FINE WINE?

Patience, my friends, PATIENCE!

First off, let's kick the JOB-HOPPING habit. We're not kangaroos! 🦘

YEAR 1: THE SPONGE PHASE 🧽 You're fresh. You're new. You're more lost than a GPS with bad signal. Sit tight, bucko! Absorb EVERYTHING. Learn the office coffee machine, Sally’s dog names, and - oh yeah - how the company works!

YEAR 2: THE MIGHTY OAK SEEDLING 🌱 You've put down roots! Your network grows. Your skills grow. Your potted plant on your desk grows (hopefully). This is where your brain turns into a GARDEN of ideas. Fertilize it!

YEAR 3: NOW YOU’RE COOKING! 🍳 People know your name! (And not just because you spilled coffee in the last meeting.) Your experience is starting to count. Like... you actually KNOW things! WHOA! Ride this wave, amigo.

YEAR 4: CAPTAIN OF THE SHIP ⚓️ Ahoy, you're at the helm! Your ability to navigate the rough waters is unmatched. You're basically the Gandalf of the office. Leading, guiding, and casting magical spells (or spreadsheets).

BOTTOM LINE: 🎯 You gotta marinate in your job to really savor the taste of success. Get in there, simmer on low heat, and become the chef's kiss of your career!

And if you're wondering... “What’s next?” Well, my friend, you’ve become the fine wine. Now it’s time to uncork your potential!

Stay thirsty, stay curious. Cheers!

— Tío Andy

P.S. If you hit Year 5 and become the office oracle, just remember us mortals when you ascend to greatness.

⚰️ KILLER TOOLS

  • Merlin: Create forms with AI that dig deeper and learn why, so you don’t need to follow up (link)

  • Quantified: Generative AI role-play simulator for sales teams (link)

  • Validly: An AI agent that conducts user interviews and delivers rich insights (link)

🪦 MUY BUENO MEME

What’s inside?

🍪 DEADLY DELIGHTS (FREE!)

Get the "10-10-1" in your inbox ☞ TRY IT

That’s a wrap for today amigos. Eat your tacos and see you tomorrow! If you want more, be sure to follow me on Twitter (@andymewborn) or LinkedIn.

What did you think of today’s edition? (anonymous)

A RECENT REVIEW

good, to the point, and a great story

Appreciate you -Andy