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Build Big Relationships with 2-Hour Cocktail Parties - Nick Gray

Author

Andy Mewborn
March 14, 2024

Good morning to everyone except the people who need to get to the airport 3 hours early ☠️

Here’s what we got for you today:

→ The 30-day LinkedIn Content Challenge starts Monday. Interested?

→ Hear from The Networking Genius Nick Gray below:

Mar 14

Build Big Relationships with 2-Hour Cocktail Parties - Nick Gray

Brought to you by Distribute—the page builder that even you abuelita can use.

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In this episode, we dive deep into the art of hosting in-person events with the party master himself, Nick Gray. Nick, the author of "The 2-Hour Cocktail Party," shares his expert insights on how to leverage events for business networking and growth. With his experience in helping hundreds host their first event, Nick provides a wealth of knowledge for anyone looking to create meaningful connections and generate leads through well-crafted gatherings.

Key Takeaways:

  • Starting Small: Nick advises against beginning with high-stakes events. Instead, he suggests practicing with friends or existing customers to create a comfortable and low-pressure environment.

  • The Magic Number: For a successful event, aim for 16 to 22 attendees. This number allows for dynamic interactions without overwhelming the host or the guests.

  • The N.I.C.K. Formula: Nick breaks down his formula for a successful event:

  • N for Name Tags: Essential for helping guests mingle.

  • I for Icebreakers: Facilitate introductions and conversations.

  • C for Cocktails or Mocktails Only: Avoid the complexity of serving dinner.

  • K for Kick Them Out: End the event after two hours to leave guests wanting more.

  • Post-Event Strategy: Send a thank you message with a group photo the next day and consider setting a date for the next event.

  • Building Community: Nick discusses how creators can use events to build their community and top of the funnel, collecting interesting people they meet along the way.

  • Personal Experience: Nick shares a story of an unexpectedly crowded party where the coat rack collapsed under the weight of guests' jackets, turning into a memorable night.

  • Hosting Virtually: Nick expresses his preference for live events over virtual ones, emphasizing the energy and natural interactions that occur in person.

Listen now on Apple, Spotify, and YouTube.

Where to find Nick Gray:

Where to find Andy:

In this episode, we cover:

"I would rather leave somebody...hungry rather than bored." - 00:37:25

"You're building up your social credit score by hosting these events." - 00:40:47

"I'm laser focused on live events and I think it's really good." - 00:43:04

"The half-life of obligation or reciprocity for a party invite is very short." - 00:23:24

"People want to know those who bring people together." - 00:24:22

"The purpose of these gatherings is to invite new people to mix them into your world." - 00:06:07

"The last thing you want to do is have seated groups." - 00:22:42

"The bar is so low to host a good event right now." - 00:41:08

"The N stands for name tags. You got to have name tags." - 00:05:13

"The K stands for kick them out at the end." - 00:25:18

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Andy Mewborn

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