Good morning to everyone who opens a birthday card and pretends to not notice the money ☠️

"#1 Newsletter of the Year" 🏆️ -Andy’s Wife

😱 ANDY REACTS

Europe's First $500 Billion Baby: LVMH Unicorns Its Way to the Top with Tears, Champagne, and Pricey Wallets!

Amgios, sales and marketing aficionados! Gather 'round and let me tell you about the latest news that's shaking the European markets. Yes, you guessed it – LVMH, the luxury goods giant, has finally hit the $500 billion market valuation milestone! That's right, folks, Europe finally has a company worth half a trillion dollars, and it's all thanks to our insatiable appetite for designer handbags and fancy champagne.

You see, while the tech industry in the US has been pumping out trillion-dollar companies like they're on a conveyor belt, Europe's been sitting over here like, "Hold on, we've got this fancy leather wallet that costs more than your rent." And you know what's even crazier? We're all in sales and marketing, and we've somehow convinced people that they absolutely need these high-priced luxury items. I mean, let's give ourselves a round of applause, folks. We're nothing short of wizards!

Now, I don't know about you, but I've had my fair share of experiences with luxury brands.

• One time, I walked into an LVMH store, just to see what all the fuss was about, right? So, I'm browsing around, pretending like I can afford the stuff they've got on display, and a salesperson comes up to me.

• She hands me this tiny bottle of perfume, and she's like, "Sir, this exquisite fragrance is made from the tears of Himalayan unicorns, harvested during a full moon."

• And I'm like, "Oh, really? At $300 a bottle, it better come with a unicorn of its own!"

But seriously, I think we can all agree that the success of LVMH is a testament to the power of branding and marketing. They've managed to create an image of luxury and exclusivity that people are willing to pay a premium for. And as sales and marketing professionals, we can take a moment to appreciate their achievement, and maybe learn a thing or two. Like, maybe I should start bottling my own tears, and with the right marketing strategy, I'll be the next $500 billion sensation! Watch out, LVMH, here I come!

So, let's raise a glass of Dom Pérignon – or, you know, whatever overpriced beverage you've got lying around – and toast to the success of LVMH and the power of sales and marketing! Because who knows, maybe one day we'll be the ones driving those European valuations to new heights! Hasta Luego!

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💀 Issue #100-and-something 💀

Digging for Pain: The Lighthearted Guide to Uncovering Sales Opportunities

An imaginary conversation between two salespeople, Sam and Alex, discussing the importance of specificity in uncovering pain points.

Sam: Hey, Alex! You know what I've noticed in the sales world? Everyone's always talking about digging for pain. Pain, pain, pain! It's like a bad toothache.

Alex: Ha! You're right, Sam. But you know what's even more painful? The fact that most people don't actually explain what they mean by "digging for pain."

Sam: Exactly! They just say, "Find a big issue, find some problems." But they never really explain how to find that pain.

Alex: Well, Sam, I think I've cracked the code! The real secret sauce to finding pain is specificity. Let me give you an example. Let's say a prospect mentions they're having issues with their e-commerce site.

Sam: Ooh, tell me more!

Alex: Your gut should be telling you to ask for more specific details. You could either straight up ask, "Can you get more specific?" or probe by asking, "What kind of problems are your e-commerce site facing?"

Sam: Ah, I see! So if they say something like, "We're not converting high enough," we should keep digging for specifics, right?

Alex: Exactly! Ask questions like, "What is 'high enough' to you, and what are you currently at?" The secret to getting specific is quantifying the issue. It's like peeling back the layers of an onion - or a prospect's pain point.

Sam: So, there are basically three levels here: getting specific, quantifying, and then uncovering the true pain point. That's our secret sauce!

Alex: You got it, Sam! By asking more "what specifically" questions and diving deeper, you'll not only identify the pain points but also create a stronger connection with your prospect.

Sam: Thanks, Alex! Now I know how to dig for pain with precision and a touch of humor, of course. Pain never seemed so... fun!

Alex: That's the spirit, Sam! Keep that lighthearted attitude, and you'll be a master at uncovering sales opportunities in no time.

In the world of sales and marketing, it's crucial to understand the art of digging for pain.

Get specific, quantify the issue, and you'll uncover the true pain points that lead to successful go-to-market tactics.

Happy digging!

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That’s a wrap for today amigos. Eat your tacos and see you tomorrow! If you want more, be sure to follow me on Twitter (@andymewborn) or LinkedIn.

What did you think of today’s edition? (anonymous)

• 🌶️🌶️🌶️🌶️🌶️ So f**cking fuego

• 🌶️🌶️🌶️ Meh, keep digging

• 🌶️ Snoozefest

A RECENT REVIEW