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"#1 Newsletter of the Year" 🏆️ -Andy’s Wife

😱 ANDY REACTS

Jack Dorsey's Block Gets Blocked: Cash App's Swipe Right for Fraud and the Unintentional Gold Statue of a Beard!

Ladies and gentlemen, gather 'round and feast your ears on the latest and greatest in the world of fintech scandals! Oh, how we love a good drama in the sales and marketing world, am I right? This just in: Hindenburg Research, the notorious short seller and corporate dirt-digger, has set its sights on Block, the fintech giant led by none other than our favorite bearded entrepreneur, former Twitter CEO Jack Dorsey.

Now, folks, you might think this is just another day in the high-stakes world of Wall Street, but I tell you, this story is so juicy, it makes a supermarket tabloid look like a peer-reviewed scientific journal. According to Hindenburg's report, Block is apparently letting fraud run wild on its mobile payment service, Cash App. You know, just a little "fraud seasoning" to spice up those growth data numbers. But hey, isn't it all about growth hacking in our line of work?

Picture this: you're minding your own business, swiping left on Tinder and right on Cash App, and suddenly you've "accidentally" purchased a solid gold statue of Jack Dorsey's beard. You didn't want it, but hey, now you're part of the growing user base! Congratulations!

Personal anecdote time, folks. I once had a friend—let's call him "Bob"—who worked in marketing. Bob was so obsessed with growth hacking that he would sneak into coffee shops and add his company's app to every smartphone he could get his hands on. Sure, the numbers looked great, but let's just say that Bob's app-to-human interaction ratio wasn't quite what you'd call "impressive."

So, Block is facing allegations of letting fraud run rampant on Cash App, and it got me thinking: maybe I'm in the wrong business! I mean, we sales and marketing folks are always chasing the next big thing, right? Maybe we should be pivoting to corporate detective work! The Sherlock Holmes of Silicon Valley! We could dig up dirt on competitors and write reports with headlines like "Startup XYZ: More Like Startup X-WHY-Z?!"

But in all seriousness, let's give Jack Dorsey and Block the benefit of the doubt for now. After all, it's tough out there in the world of fintech, where the line between innovation and rule-breaking can get a little blurry. And who knows, maybe Cash App's next update will come with a built-in lie detector. "I solemnly swear that I am up to legitimate financial transactions…"

Well, folks, that's all the time we have for today's fintech fiasco. Remember to keep an eye on those Cash App transactions, or you might just end up with a luxury yacht you didn't even know you wanted. And as always, stay sharp, sales and marketing gurus, because you never know when the next Hindenburg Research report might come knocking on your door!

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💀 Issue #109 💀

How To Use Social Proof In Your Next Presentation:

You look at every website today, what's one thing that is NOT missing?

Testimonials (i.e. social proof).

Do you know what IS missing in many of our sales presentations?

Testimonials.

Here's what you can add to your discovery/demo presentation deck today:

If you find testimonials that QUANTIFY the value your solution provided. That's even better.

Here's an example agenda I use to show where I insert testimonials:

- Introductions

- Hypothesis based on what I've heard

- 30,000 ft overview of my product

- What customers are saying (i.e. testimonials)

- If it makes sense, next steps

Your Next step: go find some testimonials to weave into your presentation. Make sure it includes quantifiable metrics :)

-Andy

PS - coincidences are such a funny thing. As I was writing this, I received a message I can later use as social proof lol!

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That’s a wrap for today amigos. Eat your tacos and see you tomorrow! If you want more, be sure to follow me on Twitter (@andymewborn) or LinkedIn.

What did you think of today’s edition? (anonymous)

• 🌶️🌶️🌶️🌶️🌶️ So f**cking fuego

• 🌶️🌶️🌶️ Meh, keep digging

• 🌶️ Snoozefest

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