how to 3x your retention by firing 50% of your customers

Here's the math:

Most SaaS companies make this fatal mistake → they prioritize acquisition over retention.

Result: 30% churn in the first 60-90 days = killing enterprise value.

Just interviewed Kyle Norton who did the opposite:

1. Walked into Owner.com as CRO

2. Fired 50% of sales team

3. Started saying NO to customers

4. Watched revenue temporarily DROP

5. Board nearly revolted

90 days later = highest revenue in company history.

This counterintuitive approach (slow down to speed up) is the difference between building a $10M company and a $100M+ company.

The interview contains the exact framework to identify which customers to keep vs. reject: https://youtu.be/UBcgvyeyMYM

The difference between VPs and CROs = enterprise value mindset over short-term numbers.

Watch if you want to build something that lasts.

No fluff. All substance.

Muchas gracias,
Andy