How to boost sales with content (without the hard sell):

Author

Andy Mewborn
February 14, 2023

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Good morning to everyone who realizes that Subway is a cookie place that serves sandwiches 🍪

😱 ANDY REACTS

Valentine's Day in 2023, huh? Well, folks, love is in the air, and so is Covid-23. Nothing says romance like a mask, hand sanitizer, and a six-foot distance, am I right?

But hey, don't let the pandemic get in the way of your love life. There are plenty of ways to show your affection while staying safe. For example, you could send your significant other a virtual hug, or maybe even a Zoom kiss if you're feeling daring.

And let's not forget the joys of online dating. Thanks to technology, you can now swipe left or right in the comfort of your own home, without ever having to put on pants. It's like window shopping, but for romance.

As for me, I'll be spending Valentine's Day the same way I spend every other day: alone with my computer, scrolling through memes and wondering where it all went wrong. But hey, at least I don't have to worry about buying chocolates or flowers, right?

In all seriousness, though, love is still out there, folks. And when this pandemic is finally over, we'll be able to embrace our loved ones without fear or hesitation. Until then, stay safe, stay single, and stay sane. Happy Valentine's Day, deadnation!

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Have you seen avocado prices lately? Makes sense 🥑

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💀 Issue #84 💀

How to boost sales with content (without the hard sell):

How to boost sales (without the hard sell).

The 4 proven ways to use content to drive growth & increase conversions:

1/ The "Freemium" Model

Give something away for free that makes people more likely to PAY for your products in the future.

This content demonstrates your expertise and establishes yourself as a credible source of information.

• Lead magnets

• Cheatsheets

• Guides

Example:

2/ The "Direct Response" Model

Tell them:

• what to do

• why they should do it

• then sell them how/what they need to do it.

By providing clear instructions and a compelling reason to take action, you can motivate your audience to make a purchase.

Example:

3/ The "Educational" Model

Teach all the steps leading up to what you want them to purchase.

Most effective when you have a complex product or service that requires a lot of explanation and demonstration.

Example:

4/ The "Compare and Contrast" Model

Teach them the manual or hard way to do something then sell them the EASY button.

You can create a sense of urgency and demonstrate the value of your solution as compared to the MANUAL/HARD way.

Example:

How to boost sales (without the hard sell):

1. Freemium model

2. Direct response model

3. Educational model

4. Compare and contrast model

These are the 4 proven ways to use content to drive growth & increase conversions.

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What’s inside?

🍪 THE COOKIE JAR

That’s a wrap for today amigos. Eat your tacos and see you tomorrow! If you want more, be sure to follow me on Twitter (@andymewborn) or LinkedIn.

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I’m dead inside after reading this…in the laughing funny way