Good morning to everyone except the Tuesday meetings that could have been an email ☠️

"#1 Newsletter of the Year" 🏆️ -Andy’s Wife

😱 ANDY REACTS

Love Finds Its Silver Lining in the Golden Years: Gerry Turner is The Bachelor with a Twist!

Buckle up for the RIDE of your life...

We're talking about the newest sensation to hit ABC -

"The Golden Bachelor!" 

Meet Gerry Turner, a sprightly 71-year-old grandpa from Indiana.

He's the STAR of ABC's latest PRIME-TIME SPECTACLE -

"The Golden Bachelor!" 

This is NO ORDINARY Bachelor.

This show is all about finding GOLDEN LOVE -

Proving it's NEVER TOO LATE for Cupid to strike!

"The Bachelor" franchise has given us HIGH-DRAMA for 60 seasons since 2002!

But this spinoff?

It's serving a “whole new kind of LOVE STORY — one for the GOLDEN YEARS.”

Remember when DIRECT MAIL was a thing of the past?

Then, BAM! Just like Gerry, it made a COMEBACK!

It’s never too late to breathe new life into old strategies!

FLASHBACK TIME!

When I started my first job, my mentor, a seasoned sales veteran, said -

"Old is GOLD. NEVER underestimate the wisdom of EXPERIENCE."

And guess what? That holds true for LOVE too!

Like any GOOD MARKETING CAMPAIGN,

The show's mission is all about CONNECTION and ENGAGEMENT.

It’s about finding a partner to share the SUNSET YEARS of life,

A partner to enjoy that beautiful GOLDEN GLOW with.

So here's the TAKEAWAY -

It's NEVER TOO LATE.

Whether you're launching a product, starting a campaign, or even looking for love,

Remember: the golden years can be JUST as EXCITING, and just as FILLED WITH OPPORTUNITY!

#GoldenBachelor #NeverTooLateForLove

Embrace the GOLD! 🏆

☠️ ANDY’S DEADLY DOODLES

FROM OUR PARTNERS

Yesterday I went down a rabbit hole.

Yesterday I went down a rabbit hole.

Tired of manually logging CRM data?

I found a solid game-changer.

>> Attention <<

It auto-logs data after your calls. No more tedious MEDDIC updates or 3 Whys.

It analyzes your calls and writes custom emails...

That'll probably save me 2 days per month.

Also, think about rep onboarding: real-time, voice-activated battle cards? Check. Talk-track guidance? Included.

AI insights are getting crazy y'all.
No need to read entire call transcripts or watch videos at 2x speed.

I simply ask, "What pricing was discussed?" and get an answer in a few seconds. Massive time-saver.

Thank you for your Attention here :P

When I find a product that's truly valuable... I gotta shout it out.

P.S.

Have you implemented something like this yet?

💀 Issue #100-and-something 💀

Selling Ice to Eskimos: Your Unfreezeable Guide to Mastering Online Sales!

Guess what happened to me this morning?

Well, I woke up from a dream where I was trying to sell ice to an Eskimo - true story! In my dream, the Eskimo was all cozy in his igloo, wondering, "Why on earth would I need more ice?!"

So, just how do you sell ice to an Eskimo or ANYTHING to ANYONE online?

Let me spill the beans!

Step ONE: MAKE THEM CURIOUS.

You see, curiosity is like that mysterious box in the attic you've been dying to open. What's in there? Old baseball cards? Grandma's secret cookie recipe? You have to know!

Just like I need to know what's behind the 3,482 cat photos my neighbor keeps posting online EVERY. SINGLE. DAY. Not a cat person, but it gets me every time. It's the curiosity, my friends. Post content daily, make it so curious, they can't help but pounce on it!

Step TWO: BUILD A RELATIONSHIP.

Remember how I convinced my dream Eskimo to think about buying ice? Well, I told him an old Eskimo tale about an Ice Festival that brings the community together and warms the heart - even in sub-zero temperatures!

Similarly, give your audience something they can't resist. A lead magnet. It's not about trapping them, it's about attracting them. A free eBook, a mini-course, or perhaps your own secret Eskimo tale, wink, wink.

Step THREE: GET THEM TO COMMIT.

So, back to my Eskimo. He's curious, we've built a bond over a tale, and now? It's time to pop the question. Do I hand him a block of ice and ask him to marry me? Not quite, but close!

I simply asked him if he'd consider my ice for the upcoming Ice Festival. And to my surprise, he said YES!

Just like that, we should send emails to our leads. Ask them to buy, but remember to do it politely. No one likes a pushy salesperson, especially not Eskimos.

Easier said than done, right?

But, at the end of the day, it all boils down to these three simple steps. And if you can sell ice to an Eskimo in a dream, you can sell anything online in reality!

So here's the takeaway, my friends:

Selling isn't about pushing a product; it's about weaving a story that links the product to the person.

Next time you want to sell something, remember my Eskimo. Remember the tale, the ice, and most importantly, the connection.

After all, the best sale is one that warms the heart, even in an igloo!

Keep the curiosity alive and the relationship strong!

🪦 MUY BUENO MEME

🍪 DEADLY DELIGHTS (FREE!)

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That’s a wrap for today amigos. Eat your tacos and see you tomorrow! If you want more, be sure to follow me on Twitter (@andymewborn) or LinkedIn.

What did you think of today’s edition? (anonymous)

• 🌶️🌶️🌶️🌶️🌶️ So f**cking fuego

• 🌶️🌶️🌶️ Meh, keep digging

• 🌶️ Snoozefest

A RECENT REVIEW