The $15k deal that died in slide 43

(executive spent 0 seconds on it)

Author

Andy Mewborn
June 10, 2025

True story:

Last week, a rep sent me their "winning" follow-up deck.

55 slides.
47 MB.
6 hours to build.

The executive's response?

[Delete without downloading]

But here's where it gets interesting...

I took that same dead deal and rebuilt it as a 1-pager. Sent it back to the same executive 2 days later.

Response in 2 hours: "This is exactly what I needed. Forwarding to CRO. Monday work?"

Deal closed 3 weeks later for $15K.

The difference?

I stopped building what sellers want to send.
Started building what executives want to read.

And I filmed the entire transformation.

In this 10-minute video, you'll see:

  • The exact slide deck that killed the deal (it's painful)

  • Me rebuilding it LIVE in under 3 minutes

  • The AI prompts that turned features into outcomes

  • The actual executive response email

Fair warning:

If you're emotionally attached to your PowerPoint templates, this might hurt to watch.

But if you want to stop getting ghosted and start getting signatures...

-Andy

P.S. At 7:15 in the video, I show the exact opening line that made the executive forward it to their CRO. Steal it.

P.P.S. The rep who sent me the 55-slider? Her exact words: "I can't believe I wasted 3 years of weekends on decks nobody opened."