The average executive sits through 23 hours of meetings every week.

And guess what? They remember exactly 3 things from those meetings: who wasted their time, who impressed them, and who they never want to see again.

Which category do you fall into?

If you're frantically nodding your head right now, you're not alone. I've been there – walking into high-stakes meetings with executives, palms sweaty, notes scattered, hoping they don't ask that one question you didn't prepare for.

The executive meeting prep problem

Ever notice how some sales reps seem to effortlessly connect with C-suite executives while others crash and burn within the first 90 seconds?

The difference isn't talent or experience. It's preparation. But not the kind where you spend hours stalking LinkedIn profiles and reading every company press release from the last decade.

Most sales pros either over-prepare (wasting hours on irrelevant details) or under-prepare (winging it and hoping for the best). Both approaches cost you deals, credibility, and ultimately, commission checks.

Introducing the E.X.E.C Method

This is where my proprietary E.X.E.C Method comes in – a framework specifically designed for sales professionals who need to make an immediate impact with busy executives.

E.X.E.C stands for Expertise, X-factor, Expectations, and Conversation starters. It's the exact system I've used to secure meetings with Fortune 500 executives and close 7-figure deals in record time.

The beauty? With AI tools, you can implement the entire framework in just 3 minutes. Let me show you how.

The E.X.E.C Method Breakdown

E - Expertise: Become their industry expert

Executives respect people who understand their business challenges. But you don't need a PhD in their industry – you just need to sound informed enough to be taken seriously.

AI can make you sound like you've been in their industry for decades.

How to implement:

• Identify the top 2-3 challenges facing their specific industry right now

• Find a unique perspective that differs from what they're hearing from everyone else

• Connect these challenges directly to your solution

X - X-Factor: Find their personal motivators

Every executive has personal goals that drive their decisions – these rarely appear in company press releases.

The secret to closing huge deals is addressing the executive's personal win, not just the company's.

How to implement:

• Discover what this particular executive is measured on

• Identify their recent wins or public statements

• Determine if they're a visionary, operator, or analyzer (this changes everything)

E - Expectations: Set the right tone from the start

The first 30 seconds of your meeting will determine if an executive mentally checks out or leans in.

Your opening statement should demonstrate you value their time more than your own.

How to implement:

• Craft a concise, high-impact opening statement

• Prepare 2-3 value-focused questions that demonstrate your preparation

• Create a "bail out" plan if the conversation goes off track

C - Conversation Starters: Prepare the right triggers

Great executive conversations flow naturally but are strategically guided toward your objectives.

Having 3 pre-planned conversation starters creates the illusion of spontaneous brilliance.

How to implement:

• Prepare industry insights that invite their perspective

• Create "bridge" questions that naturally lead to your solution

• Develop "pattern interrupt" statements for when attention wanes

AI Implementation: The 3-Minute Prep Method

Here's exactly how to implement the E.X.E.C method using AI in just 3 minutes:

Step 1: The Executive Intel Prompt (1 minute)

Copy and paste this prompt into ChatGPT, Claude, or your AI assistant of choice:

I'm meeting with [EXECUTIVE NAME], [TITLE] at [COMPANY]. 

Generate an executive briefing with:
1. Their top 3 likely business priorities based on industry trends and company performance
2. Recent professional achievements or public statements they've made
3. Their likely communication style based on their background
4. 2 unique industry insights that would impress them
5. 3 high-value questions I should ask them

Use recent information and present this in a concise format optimized for quick review before a meeting.

Step 2: The Meeting Opener Prompt (1 minute)

Create a 30-second meeting opener for my conversation with [EXECUTIVE NAME] at [COMPANY] that:
1. Acknowledges their specific challenge of [CHALLENGE]
2. Mentions a relevant industry trend
3. Presents a surprising insight about their business
4. Transitions smoothly to a question about their priorities

Make it conversational, confident, and concise (under 100 words).

Step 3: The Objection Crusher Prompt (1 minute)

For a meeting with [EXECUTIVE NAME] at [COMPANY] about [YOUR SOLUTION], generate:
1. The top 3 likely objections they might raise
2. A powerful response to each objection that:
   - Validates their concern
   - Reframes the situation
   - Provides evidence that addresses the concern
   - Ends with a question that moves the conversation forward
3. A closing statement that summarizes value and suggests next steps

Format as a quick-reference guide I can glance at during the meeting.

That's it! In just 3 minutes, you'll have executive-level preparation that puts you leagues ahead of your competition.

Let's Level Up Your Executive Meetings

Look, we all know executives can make or break your deals. But you don't need to spend hours prepping when you've got AI in your corner.

Give this 3-minute E.X.E.C Method a shot before your next big meeting. I guarantee you'll walk in with more confidence and walk out with more respect (and hopefully, a bigger deal in the pipeline).

The beauty of AI isn't just that it saves time – it gives you insights you might have missed even after hours of manual research.

Go crush that next exec meeting!

Andy

PS... Tired of scrambling to find the right information minutes before your executive meetings?

Inside Distribute, our AI digital sales room, you get instant executive briefings customized for every meeting on your calendar. It helps you implement the E.X.E.C Method automatically in just seconds before you walk into any executive meeting.

Our users report 73% higher engagement from executives and a 28% faster sales cycle when using Distribute's AI meeting prep features. One enterprise rep told us, "It's like having a secret weapon – executives think I've spent days researching when it took me literally two minutes."

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