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The UGLY truth about why your cold emails fail
Hint: It's not your subject line (and other sellers already know this secret...)
Yesterday, we explained why we're so excited about launching LeadPages next Tuesday.
But today, we need to talk about something that's costing you deals...
The Cold Email Crisis of 2025
Here's a brutal reality check:
The average cold email gets 2.1 seconds of attention
Senior decision makers get 150+ sales emails per day
Email open rates dropped 27% in the last year alone
And yet, most sales teams are still doing the exact same thing:
Find prospect's email
Send "personalized" template
Follow up 7 times
Pray for a response
But what if the entire approach is broken?
Here's what top performers already know:
Getting a meeting isn't about sending more emails.
It's about giving prospects something worth their time.
Think about it...
When you send a cold email, you're essentially saying: "Hey stranger, stop what you're doing and give me 30 minutes of your time!"
But when you send a LeadPage, you're saying: "Here's valuable information specifically curated for you. Take a look when you have a moment."
The results speak for themselves:
Cold Email: 2.1 seconds of attention
LeadPage: Average viewing time of 8.4 minutes
But here's where it gets really interesting...
LeadPages doesn't just get more attention—it tells you exactly when prospects are most engaged.
Imagine knowing:
Which parts of your content prospects spent the most time on
The exact moment they became most interested
When they're ready for a conversation
Then imagine your calendar popup appearing at exactly that perfect moment.
That's not science fiction. That's LeadPages.
Tomorrow, we'll show you exactly how our top users are creating these microsites in under 30 seconds (without any technical skills).
As a reminder, if you've missed any of our LeadPages countdown emails, you can read them all here.
Our goal with these emails is to give you a free masterclass on the future of prospecting.
Chat soon,
Andy
PS...
If you haven't joined the LeadPages waitlist yet, you can do that here. You'll be the first to know when we launch on Tuesday!