They close deals without pitching...

While everyone focuses on personalization, they're doing the exact opposite...

Author

Andy Mewborn
February 25, 2025

Most people think you need to:

  • Perfect your sales pitch

  • Personalize every message

  • Wait for leads to come to you

A GTM expert just proved them all wrong.

In my latest interview, Jordan Crawford revealed how he:

  • Identifies HVAC deals worth $200k+ using public data

  • Closes 3 out of 5 prospects on first calls

  • Delivers massive value before prospects even know him

But here's what's crazy...

While everyone obsesses over:

  • Generic personalization

  • Complex tech stacks

  • "Best practices"

He focuses on one thing: delivering undeniable value first.

In this interview, Jordan breaks down:

  1. His "Customer Insight Triangle" framework

  2. Why most ICPs are completely worthless

  3. The truth about data-driven go-to-market in 2024

Simple. Different. Effective.

Muchas gracias,

Andy

P.S.

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