They convert 90% of trials into paying customers (here's how)

Brian Malkerson | CRO @ Attentive

Most SaaS companies struggle to convert 20% of trials.

Attentive converts over 90%.

How?

By doing the exact opposite of what everyone else does.

Instead of:

  • Long sales cycles

  • Complex implementations

  • Uncertain ROI

They focused on:

  • Showing value in days (not months)

  • Removing ALL friction

  • Proving ROI immediately

The result?

A multi-hundred-million-dollar business built on a channel nobody wanted.

Their VP of Sales Brian Malkerson reveals:

  • The exact trial strategy that drives 90%+ conversions

  • How they chose their ICP (and why they ignored certain verticals)

  • Their framework for expanding into new products

  • The truth about scaling a sales team (it's not about spreadsheets)

This isn't theory.

This is their actual playbook.

Much love,

Andy

P.S. Want to see how we're combining new AI tools with proven SALES strategies? Book a free 1:1 strategy session where we'll show you our system for increasing win rates by 30%+.

We'll build you a complete set of sales playbooks.