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Turn Your Mailing List into Paying Customers (The Ultimate Guide) | Daniel Bustamante

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Andy Mewborn
January 05, 2024

Jan 5

Turn Your Mailing List into Paying Customers (The Ultimate Guide) | Daniel Bustamante

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Mastering Email Courses and Lead Magnets with Daniel Bustamante

In this episode, we dive deep into the world of email courses and lead magnets with the Swiss army knife of email marketing, Daniel Bustamante. Daniel, who has been instrumental in the success of Ship 30 for 30, shares his expertise on creating effective email courses that not only educate but also convert subscribers into paying customers.

Key Takeaways:

• Email Course as a Lead Magnet: Daniel explains why email courses are powerful tools for audience segmentation and conversion. Unlike traditional newsletters, email courses offer daily or periodic value, training subscribers to look forward to your emails.

• Creating Urgency and Segmentation: We discuss strategies for creating urgency in evergreen products using tools like Deadline Funnel, which sets personalized deadlines for each subscriber. Daniel also highlights the importance of segmentation surveys on thank you pages to personalize follow-up emails and increase conversion rates.

• Choosing the Right Content: The content of your email course should be strategically chosen to solve a problem that leads naturally to your paid offer. By providing a quick win related to the larger problem your paid product solves, you build trust and pave the way for a sale.

• Pricing and Sales Process: Daniel shares insights on pricing strategies for products sold through email courses. He suggests that products up to $2K can be sold without sales calls, but higher-priced offers may require more hands-on selling, like phone calls or personalized follow-ups.

• Funnel Breakdowns: Daniel introduces his new project, Funnel Breakdowns, where he analyzes successful creators' funnels, offering insights into what works and what could be improved.

Listen now on Apple, Spotify, and YouTube.

Where to find Daniel Bustamante:

Where to find Andy:

In this episode, we cover:

00:00:00 - Email Course Engagement and Segmentation

00:00:13 - Identifying Audience Personas

00:00:39 - Introduction to Ship 30 for 30 Program

00:01:13 - Daniel's Journey with Ship 30 for 30

00:03:02 - The Power of Lead Magnets

00:03:53 - Starting with Lead Magnets and Email Marketing

00:04:47 - Working with a Spouse and Choosing Lead Magnet Topics

00:06:14 - The Structure and Benefits of Email Courses

00:07:27 - Advantages of Email Courses Over Other Lead Magnets

00:08:32 - Training Subscribers to Open Emails

00:09:18 - The Concept of Digital Dust

00:09:24 - Creating Urgency and Trust with Email Courses

00:10:21 - The Role of Newsletters in Email Marketing

00:11:48 - Monetizing Email Courses

00:13:01 - Using Segmentation to Personalize Offers

00:13:08 - The Importance of the Thank You Page

00:15:08 - Personalizing Emails Based on Subscriber Data

00:17:59 - Choosing Topics for Email Courses

00:20:02 - Driving Traffic to Email Courses

00:22:01 - Using Email Courses as Evergreen Assets

00:24:06 - Advanced Segmentation Strategies

00:26:23 - Defining and Personalizing Email Content

00:31:11 - Creating Urgency with Deadline Funnel

00:33:08 - The Length of Email Courses

00:34:18 - The Role of Deadline Funnel in Email Marketing

00:36:15 - Final Tips on Email Courses and Lead Magnets

00:40:02 - Creating Personalized Deadlines for Offers

00:41:35 - Scarcity Tactics in Digital Products

00:43:00 - Pricing Strategies for Offers Post-Email Course

00:44:03 - When to Use Sales Calls in the Funnel

00:47:13 - Where to Find Daniel and Learn More about Email Marketing

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Andy Mewborn

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