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This VP's "Crazy" Marketing Ideas Are Actually Genius (Here's Why)

Author

Andy Mewborn
August 06, 2024

Ever wonder what REALLY goes on inside a B2B marketing team?

I just sat down with Mark Huber, VP of Marketing at UserEvidence, and let me tell you - it's wilder than you think.

Here's what's cooking in Mark's marketing kitchen:

  1. He's turning golf courses into content studios (seriously)

  2. His "advisor program" is like LinkedIn on steroids

  3. He's got CEOs and founders HOOKED on his content

But here's the real shocker:

Mark's "crazy" ideas are driving REAL results. We're talking major brand recognition, deep customer insights, and content that keeps on giving.

In our chat, Mark revealed:

  • How he survived (and thrived) after a 28-day company rebrand

  • The secret sauce behind his addictive "Proof Point" show

  • Why he's betting big on "different" instead of "better"

  • How he's stretching event ROI for months (not just days)

Plus, we cooked up some wild ideas together. Mini-golf marketing, anyone?

Watch the full interview here. Trust me, it's anything but boring.

Fair warning: This might make your current marketing strategy look a bit... vanilla.

Here's to shaking things up,

Andy

P.S. Ready to add some spice to your own marketing? My LinkedIn Creator Course can help you stand out in the B2B crowd. Get the details here:

P.S. Here’s how I can help you start getting increasing win rates, deal cycles, and sales velocity:

Book a free Digital Sales Room Demo:

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