Your champion just got fired

(and took your deal with them) 💀

Author

Andy Mewborn
June 09, 2025

Real talk:

Remember that deal you were "guaranteed" to close last quarter?

The one where your champion swore they'd "handle it internally"?

Yeah... how'd that work out?

nervously checks Salesforce

Here's the brutal truth that'll make you want to throw your laptop out the window:

87% of single-threaded deals DIE.

Not "maybe die." Not "sometimes struggle."

STRAIGHT UP MUERTE. 💀

And before you @ me with "but Andy, my champion is different!"...

Let me guess what happened:

  • They went radio silent after promising an update

  • They got "busy" right when you needed them most

  • They got reorg'd/fired/promoted away from your deal

  • They tried to sell it but botched the pitch

  • They ran into Karen from Finance who killed it

Am I psychic?

Nah, hermano. I've just watched 1,847 reps make the same fatal mistake.

They trusted ONE person to close a TEAM decision.

It's like bringing a knife to a gunfight. (Except the knife is made of butter and the guns are fully automatic.)

But here's where it gets interesting...

Last month, I helped a rep named Tim resurrect a $300K deal that was deader than disco.

His champion? Ghosted harder than your Tinder match. The deal? Forecasted to close 6 weeks ago. His manager? Ready to fire him into the sun.

Then Tim discovered the "Champagne Campaign."

48 hours later:

  • 5 decision makers engaged

  • CFO asking for pricing details

  • Champion suddenly VERY responsive

  • Deal closed in 8 weeks

The secret?

He stopped playing single-threaded roulette and started multi-threading like his commission depended on it.

(Spoiler: It does.)

Listen, I get it. Multi-threading sounds about as fun as a root canal performed by a drunk dentist.

You're thinking:

  • "I don't have time for this"

  • "My champion said not to go around them"

  • "I don't even know who else to contact"

  • "What if I piss someone off?"

Cool. Keep thinking that while your deals keep dying.

OR...

You could steal the exact system that's generated $5M+ in multi-threaded deals.

I'm talking about:

  • The "Trojan Horse" email template (77% forward rate)

  • The 3-5-7 Rule that brings dead deals back to life

  • The 60-second secret weapon your competitors don't know exists

  • The exact psychology to turn champions into your personal sales force

I packed it all into a free 5-day masterclass called "Thread or Dead."

(Because if you're not threading, your deals are heading to the cemetery.)

Here's what Jessica from Austin said after Day 3:

"Holy sht, Andy. I just got our CTO engaged on a deal that's been stuck for 8 weeks. My champion actually THANKED me for making them look good. This is straight voodoo."*

And Roberto from NYC:

"Bro, I thought multi-threading was for try-hards. Then I watched 3 deals die in a row. Used your Trojan Horse template and boom - meeting with 3 stakeholders next week. You're a legend."

Look, you've got two choices:

  1. Keep playing champion roulette and pray your single thread doesn't snap

  2. Learn the system that's helped 1,847 reps achieve higher close rates

The masterclass is free. For now.

(Next week I'm charging $497 because my finance guy says I'm an idiot for giving this away.)

Here's what you'll discover in 5 days:

Day 1: Why single-threaded deals have an 87% death rate (and the neuroscience behind champion ghosting)

Day 2: The "Trojan Horse" email that gets you from 1 contact to 7 in 48 hours

Day 3: How to turn your champion into a commission-generating machine using the "Champagne Campaign"

Day 4: The 3-5-7 Rule that resurrects dead deals (and why timing is everything)

Day 5: The 60-second tool that's changed the game for multi-threading

Plus, you'll get:

  • My personal email templates (copy/paste ready)

  • Real examples from deals I've closed

  • The psychology scripts that make champions WANT to help

  • Access to our private Slack where reps share what's working NOW

One last thing...

That deal you're thinking about right now? The one that's single-threaded?

There's an 87% chance it dies in the next 30 days.

Unless you do something different.

This is your something different.

Stay dangerous,

Andy

P.S. Still on the fence? Answer me this: How many deals died last quarter because your champion went dark? If it's more than zero, you need this masterclass. It's free. It works. And it'll save your pipeline from becoming a graveyard.

P.P.S. My abuela always said, "No pongas todos los huevos en una canasta" (don't put all your eggs in one basket). She was talking about her tamale business, but it applies to your deals too. Stop trusting one person with your entire commission.